Karishma Rai in Advertisers
Unlocking Holiday Advertising Strategies for Q4 2023
November 29, 2023 4 min read
The holiday season is the most lucrative time of the year for retailers and brands. With consumers ready to spend, effective...
Karishma Rai in Publishers
Publisher Initiatives to Embrace the AI-Enhanced Future of Google’s Search
November 23, 2023 4 min read
Google is constantly innovating and improving its search technology with artificial intelligence (AI) to make search smarter, simpler, and more natural...
Harshita Mittal in Publishers
VDO.AI Achieves Google Certified Publisher Partner (GCPP) Status: A New Chapter of Growth Begins
November 20, 2023 3 min read
VDO.AI has become one of the top 10% of the Google Certified Publishing Partners (GCPPs). This achievement, akin to scaling new...
Karishma Rai in Advertisers Programmatic
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023 3 min read
The holiday shopping season is upon us again, kicking off with the highly anticipated Cyber Monday and Black Friday sales events....
Karishma Rai in Advertisers Programmatic
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023 3 min read
Programmatic media buying has revolutionized digital advertising, enabling brands to target audiences at scale based on user data and real-time bidding...
Programmatic
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023
3 min
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023
3 min
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Programmatic Advertising vs Direct Buying
December 10, 2021
3 min
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
August 24, 2023
6 min
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min