Apoorva Saigal in Publishers
Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide
March 28, 2024 3 min read
In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...
Jaanvi Arora in Publishers
Navigating Google’s New Core Updates And Spam Policies
March 13, 2024 3 min read
Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....
Jaanvi Arora in Advertisers Advertisers
Geolocation Advertising: Shaping A New Horizon In The Ad Landscape
January 15, 2024 4 min read
Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...
Jaanvi Arora in Publishers Revenue Optimization
Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions
January 10, 2024 3 min read
As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...
Karishma Rai in Advertisers
Navigating the Future: Innovative Strategies for Brand Success in 2024
January 4, 2024 4 min read
As we enter 2024, the digital advertising landscape continues to evolve at a rapid pace. For brands looking to connect with...
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...