Apoorva Saigal in Advertisers
Navigating the Future of AdTech in Korea: Insights with Sungkwon, Korea Sales Director at VDO.AI
May 26, 2023 3 min read
South Korea is a rapidly growing market, and one industry that has seen significant growth in recent years is the advertising...
Apoorva Saigal in Video Ads
Mastering Video Advertising: Best Practices & Strategy
May 23, 2023 3 min read
Video advertising has gained immense popularity in recent times because everyone's always on the go and looking for quick and easy...
Apoorva Saigal in Advertisers
Digital Streaming Takes Center Stage: The Intersection of Digital and TV
May 23, 2023 3 min read
Today, streaming has changed how we consume media. With the rise of streaming services, television, and digital entertainment have come together...
Shruti Bhatt in Publishers
Why Publishers Can’t Afford To Ignore The Privacy-First Wave
April 28, 2023 2 min read
Google's decision to delay phasing out third-party cookies on Chrome has generated a lot of buzz in the publishing world. But...
Harshita Mittal in Advertisers
A Guide To Evaluating CTV Advertising Platform
April 20, 2023 4 min read
As an advertiser, you want to make sure that your message is delivered effectively. To achieve this, you need to leverage...
Programmatic
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Programmatic Advertising vs Direct Buying
December 10, 2021
3 min
What are DSP and SSP? – A Complete Guide
September 24, 2021
3 min
SPO: Guide to Transforming Programmatic Strategy
August 5, 2021
3 min
Ad Tech & Ad Ops
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min
Connected TV- Transforming Data-Driven Advertising
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is...
October 11, 2021
3 min