Harshita Mittal in Advertisers
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
February 4, 2025 3 min read
Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for...
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...
Shagun Gupta in Publishers Revenue Optimization
2025: The Year of Publisher Profitability – Seize The First Mover’s Advantage
January 23, 2025 3 min read
The digital advertising landscape is evolving rapidly, and 2025 promises to be a transformative year for publishers. With native and video...
Vartika Manchanda in Advertisers
The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025
January 23, 2025 3 min read
As we step into 2025, the world of marketing is undergoing seismic shifts. From the rise of intentional consumers to the...
Harshita Mittal in Publishers Revenue Optimization
Maximizing Q1 Ad Revenue: Proven Strategies for a Strong Start of 2025
January 10, 2025 4 min read
The start of a new year brings a wave of fresh opportunities for publishers to optimize their ad revenue and set...
Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024
4 min
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023
3 min
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023
3 min
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
August 24, 2023
6 min
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min