Harshita Mittal in Publishers Revenue Optimization
Guide for Publishers to Maximize Revenue in the Holiday Season
August 22, 2024 4 min read
The holiday season is a time of joy. It is also a key time for businesses, brands, publishers, and advertisers worldwide....
Palak Mangtani in Ad spending Advertisers
Pink Economy Blooms: Unveiling the Economic Influence of the LGBTQ+ Community for Advertisers
June 17, 2024 3 min read
The LGBTQ+ community is a powerful economic force, and for advertisers, ignoring this vibrant market segment is a missed opportunity. In...
Palak Mangtani in Advertisers
Top of The Class Ads: 6 Reasons to Target Back to School Season
May 29, 2024 3 min read
Interestingly, An average family with K-12 children plans to spend as much or more on back to school supplies than on...
Harshita Mittal in Advertisers Publishers
Q2 Advertising Report: Unlocking Indian Summer Advertising Success
May 7, 2024 3 min read
Want to make big this summer? Gear up for your summer advertising campaigns with our latest Q2 Advertising Report, "Rays of...
Harshita Mittal in Publishers Revenue Optimization
CPC vs CPM: Understanding Ad Revenue Models for Website Monetization
May 1, 2024 4 min read
When it comes to digital advertising, determining the most effective metrics for maximizing ad revenue is crucial. That said, many publishers...
Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024
4 min
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023
3 min
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023
3 min
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
August 24, 2023
6 min
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min