Jaanvi Arora in Advertisers
Beyond Gen Z: Meet the Forgotten Power Consumers
May 2, 2025 2 min read
In India’s rapidly evolving consumer landscape, Gen Z often steals the spotlight. As digital natives, their influence on trends, social media...
Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
Shagun Gupta in Publishers Revenue Optimization
VDO MaxView: Powering Views and Profits
February 7, 2025 2 min read
2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization...
Harshita Mittal in Advertisers
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
February 4, 2025 3 min read
Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for...
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...