Ayushi in Publishers Revenue Optimization

January Revenue Drop: How Can Publishers Tackle It?

January 17, 2022 3 min read

After experiencing a fruitful festive season in Q4 which generated the highest revenue of the entire year, publishers often witness a...

Ayushi in Advertisers CTV and OTT Video Ads

Data Driven Advertising: Present and Future

January 7, 2022 4 min read

Now more than ever, customers are spending time in front of Connected TV  for entertainment purposes and for the wide range...

Apoorva Saigal in Advertisers CTV and OTT

CTV Advertising Trends To Look Out For In 2022

December 23, 2021 3 min read

2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...

Ayushi in Ad spending Advertisers Programmatic Publishers

Programmatic Advertising vs Direct Buying

December 10, 2021 3 min read

With the onset of advertising on connected TV and streaming platforms, advertisers are now slowly moving towards automated solutions and strategies...

Ayushi in Ad Tech & Ad Ops Publishers Revenue Optimization

2022 Predictions: What Can Publishers Expect? 

December 2, 2021 3 min read

Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies as it has in...