Global Advertising Future: The Post-Covid Impact
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...
Connected TV- Transforming Data-Driven Advertising
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
207% Rise in CTV Impressions – Innovid Report’21
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...
What are DSP and SSP? – A Complete Guide
It’s the era of digital marketing, and marketers of today don't prefer manual solutions. They want to opt for cost-effective solutions...
Moving To Safer CTV Transactions With App-Ads.txt
With the accelerated adoption of CTV as an advertising platform, it has become imperative to tackle the challenges which provide a...