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Karishma Rai in Advertisers

Unlocking Holiday Advertising Strategies for Q4 2023

November 29, 2023 4 min read

The holiday season is the most lucrative time of the year for retailers and brands. With consumers ready to spend, effective...

Karishma Rai in Publishers

Publisher Initiatives to Embrace the AI-Enhanced Future of Google’s Search

November 23, 2023 4 min read

Google is constantly innovating and improving its search technology with artificial intelligence (AI) to make search smarter, simpler, and more natural...

VDO.AI Achieves Google Certified Publisher Partner (GCPP) Status: A New Chapter of Growth Begins
Harshita Mittal in Publishers

VDO.AI Achieves Google Certified Publisher Partner (GCPP) Status: A New Chapter of Growth Begins

November 20, 2023 3 min read

VDO.AI has become one of the top 10% of the Google Certified Publishing Partners (GCPPs). This achievement, akin to scaling new...

Black Friday
Karishma Rai in Advertisers Programmatic

What If We Told You Black Friday Just Got Even Blacker?

November 16, 2023 3 min read

The holiday shopping season is upon us again, kicking off with the highly anticipated Cyber Monday and Black Friday sales events....

Generative AI for programmatic media buying
Karishma Rai in Advertisers Programmatic

Unraveling the Influence of Generative AI on Programmatic Media Buying

November 8, 2023 3 min read

Programmatic media buying has revolutionized digital advertising, enabling brands to target audiences at scale based on user data and real-time bidding...

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