What are DSP and SSP? – A Complete Guide
It’s the era of digital marketing, and marketers of today don't prefer manual solutions. They want to opt for cost-effective solutions...
Moving To Safer CTV Transactions With App-Ads.txt
With the accelerated adoption of CTV as an advertising platform, it has become imperative to tackle the challenges which provide a...
MCM set to replace SPM – Implications for publishers
Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...
SPO: Guide to Transforming Programmatic Strategy
Crafting a creative asset that is pleasing to the eyes yet engaging isn’t the easiest. Connecting the advertisement with the brand...
Interstitial Ads vs Banner Ads: Which Yields Better Revenue?
Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...