Somdatta in Publishers
Publisher’s Guide to In-App Advertising in Vietnam
March 1, 2023 3 min read
Vietnam is one of the fastest-growing economies in Southeast Asia, and its app market is no exception. With the increasing usage...
Harshita Mittal in Advertisers CTV and OTT
Contextual CTV: A New Frontier For Advertisers In Q2 2023
February 17, 2023 3 min read
Gone are the days when consumers used to access entertainment through the iterations of pay television (cable or satellite) or by...
Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...
Somdatta in Advertisers Publishers
FAST Emerges as a Game-Changer in Streaming Advertising
January 23, 2023 4 min read
In the past decade, the media and entertainment landscape has undergone a dramatic evolution with the emergence of revolutionary technologies such...
Somdatta in Publishers
AdTech Predictions for 2023: Trends for Publishers to Catch Up
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...