On the VDO.AI platform, the researchers conducted a large-scale advertising experiment in which customers were randomly allocated distinct circumstances of positive and negative content videos followed by the corresponding video commercials…
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025. Here are five ways in which digital attribution can help improve the ROAS..
In today’s highly competitive business landscape, e-commerce players intending to unlock their incremental revenue should take assistance from reliable, well-established, and technologically advanced adtech platforms…
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In an exclusive interaction with ETHRWorld, Shivali Kapoor, Lead - People Management, VDO.AI, shares her guide to recruiting, talent management and diversity.
Automation is the key that has unlocked the potential across various sectors, including AdTech. Technologies like AI, and ML, among others, have revolutionised businesses and consumer experience from a strategic and tactical standpoint.