In the News

VDO.AI, in collaboration with mFilterIt, launched the Omnichannel Advertising Playbook to explore how brands can connect CTV, online video, advanced display, YouTube and in-app advertising to drive stronger campaign outcomes and greater media efficiency.

VDO.AI has extended its partnership with NDTV, enabling the publisher to strengthen its digital video monetisation capabilities through innovative advertising solutions and maximise the value of its premium video inventory.

Arjit Sachdeva, Co-founder of VDO.AI, recently shared his insights with Mint on the growing adoption of connected TV across India’s smaller towns and rural markets.

Arjit Sachdeva, Co-founder of VDO.AI, recently recently shared his perspective in Mint on how the convergence of content, commerce and digital advertising is reshaping opportunities across the OTT ecosystem.

VDO.AI’s study, based on an analysis of nearly 200 advertising campaigns across CTV, online video and rich-media display, highlights the significance of ad format and audience relevance in influencing campaign engagement.

JioHotstar has partnered with VDO.AI to leverage its dynamic creative capabilities, enabling brands to adapt CTV and OTT advertising to real-time signals such as weather, sports, location, news and AQI for more relevant viewer experiences.

For over four years, the collaboration has helped SarkariResult.com create new revenue opportunities through contextually integrated video experiences that complement its user journey while maintaining the platform’s speed, accessibility and seamless navigation.

Arjit Sachdeva, Co-founder of VDO.AI, contributed his thoughts in a story that talked about how Instagram is making a move to capture the CTV advertising wave.

VDO.AI launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.