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On the VDO.AI platform, the researchers conducted a large-scale advertising experiment in which customers were randomly allocated distinct circumstances of positive and negative content videos followed by the corresponding video commercials…

Take a look at these critical tips to create the best digital campaigns that make the loudest noise.

The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025. Here are five ways in which digital attribution can help improve the ROAS..

We feel immense pleasure in announcing that VDO.AI has bagged 'The Best connected TV/OTT Campaign' for its CTV Ad campaign with Scaler..

In today’s highly competitive business landscape, e-commerce players intending to unlock their incremental revenue should take assistance from reliable, well-established, and technologically advanced adtech platforms…

We are an innovation-led catalyser of growth playbook for publishers and advertisers. We are dedicated to making a long-term change and creating a positive force in the Adtech industry.

In an exclusive interaction with ETHRWorld, Shivali Kapoor, Lead - People Management, VDO.AI, shares her guide to recruiting, talent management and diversity.

Conversational AI drives high-impact, laser-targeted, and personalised solutions that are extensively mapped to the user requirements.

Automation is the key that has unlocked the potential across various sectors, including AdTech. Technologies like AI, and ML, among others, have revolutionised businesses and consumer experience from a strategic and tactical standpoint.