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The successful launch of new streaming apps has changed the viewing landscape. Viewers today are flocking to a variety of mediums available to watch live as well as on-demand content. The pandemic changed the way people consumed media. There was a drastic shift to over-the-top (OTT) entertainment, making it a multi-billion-dollar industry in the country.

VDO.AI is a global innovator in ad technology providing brands offering impactful smart solutions. It was established in 2018 by Amitt Sharma, Founder and CEO along with the Co-Founder Arjit Sachdeva. Amitt Sharma explains the concept, journey, and opportunity to Ashish Sinha of BW Businessworld.

The advertising industry has widely absorbed the contributions of digital technologies towards increased consumerism and its potential in triggering massive sales. These technologies have introduced the new dawn of advertising, fostering a proactive two-way engagement between brands and customers. This has made organizations more open to innovations that captivate the audience and push result-driven communication to leverage the trend.

The advertising industry has widely absorbed the contributions of digital technologies towards increased consumerism and its potential in triggering massive sales. These technologies have introduced the new dawn of advertising, fostering a proactive two-way engagement between brands and customers. This has made organizations more open to innovations that captivate the audience and push result-driven communication to leverage the trend.

VDO.AI - the global advertising technology company, has recently appointed Sean Black as the Head of North America. He takes clients/brand strategies and objectives beyond paper and delivers first of its kind creative thinking - married with holistic, insight-driven approaches. Sean will be in charge of improving revenue growth by serving publishers and brands in leveraging video content. Additionally, he will be responsible for focusing on the overall business growth strategically by using the best platforms and resources for publishers. He is driven to build new opportunities as well as encourage thinking ahead of the marketplace to increase revenue.

VDO.AI partnered with Foodpanda in May 2021, to initiate the CTV/OTT Campaign for intriguing food lovers in Thailand.The alliance focused on three main pillars: Strategic Partnership and OTT Ecosystem - Leveraging the engaging video ads for successfully delivering OTT/CTV campaigns Outreach Program - focusing on brand awareness as the objective

The Covid-19 pandemic caught the world off-guard, scrambling businesses to find alternative ways to market goods and services. With TV and film production paused and personalised events cancelled, brands put brakes on traditional marketing strategies.

The Corona Virus pandemic has taken the world in its death grip, causing grave devastations globally. The most affected is the economy of the countries affected by the virus. With the economy in a frail state, it is becoming increasingly difficult for the small as well as upcoming businesses to generate revenue and stay relevant. And this is where, a video advertising platform, jumps in to help those struggling business with its new idea of monetisation.

VDO.AI- India’s one of the leading next-generation engagement solutions provider is building the future of targeted digital advertising with technology that will help the brands in attaining limitless opportunity in a less environment.

The Founder & CEO of the video advertising platform VDO.AI, Amitt Sharma, gauged the market over a decade ago and saw the possibility of a sweeping change in the world of advertising even as his contemporaries were evaluating career choices while on the brink of higher education.

Amitt Sharma, Founder & CEO, VDO.AI, realised his passion for technology when he was in his early teens and founded his first company at the age of 15. He began building software products - utilities and games - that helped and entertained users, some of them going on to earn millions of global users. Amitt founded VDO.AI in 2018 along with Arjit Sachdeva under the aegis of Z1 Media.

They say 'A picture is worth a thousand words', which is why videos are now the new 'picture' as moving visuals are able to pack in substantial content in a very short span of time to draw the attention of the viewer and lead him to develop a desire to action on the product/service. In this age of shrinking attention spans and patience in front of the browser/TV/mobile platforms, the average viewer finds himself impatiently waiting for the 'Skip Ad' option to get back to viewing videos. With consumers taking in various forms of content on mini portable devices and smartphones, it has become challenging for marketing and advertising companies, prompting them to take it up a notch while conceptualising and developing digital advertisements to engage the 'fleeting' consumer.

VDO.AI, a video advertising platform that brings together video hosting, video streaming, and video content in an end-to-end offering, makes all of these profitable for the publisher by incorporating advertising as the business model.

Video content is becoming (if it already hasn't) the dominant force in online communication. The video product has seen a world of refinement ever since it came to existence. Online videos are changing the way how audiences are engaging with the content and brands.

Business Wire India: Media giant Jagran New Media recommence its partnership with VDO.AI, one of the world's leading next-gen video advertising platforms on the internet today.