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The Incongruence Of Emotions Between Video Ads and Content Drives More Engagement - Stanford & IIM Research with VDO.AI Reveals
Aug 9, 2022
The Incongruence Of Emotions Between Video Ads and Content Drives More Engagement - Stanford & IIM Research with VDO.AI Reveals
On the VDO.AI platform, the researchers conducted a large-scale advertising experiment in which customers were randomly allocated distinct circumstances of positive and negative content videos followed by the corresponding video commercials…
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Secrets to making your video ads impactful
July 28, 2022
Secrets to making your video ads impactful
Take a look at these critical tips to create the best digital campaigns that make the loudest noise.
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Five ways digital attribution can improve CTV & OTT advertising return on ad-spend
July 28, 2022
Five ways digital attribution can improve CTV & OTT advertising return on ad-spend
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025. Here are five ways in which digital attribution can help improve the ROAS..
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VDO.AI bags e4m Real Time Programmatic Advertising Award
July 22, 2022
VDO.AI bags e4m Real Time Programmatic Advertising Award
We feel immense pleasure in announcing that VDO.AI has bagged 'The Best connected TV/OTT Campaign' for its CTV Ad campaign with Scaler..
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How innovative adtech campaigns are boosting the monetary growth of e-commerce brands?
July 14, 2022
How innovative adtech campaigns are boosting the monetary growth of e-commerce brands?
In today’s highly competitive business landscape, e-commerce players intending to unlock their incremental revenue should take assistance from reliable, well-established, and technologically advanced adtech platforms…
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VDO.AI Providing AdTech Innovative Solutions Across CTVs And OTTs
June 27, 2022
VDO.AI Providing AdTech Innovative Solutions Across CTVs And OTTs
We are an innovation-led catalyser of growth playbook for publishers and advertisers. We are dedicated to making a long-term change and creating a positive force in the Adtech industry.
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How VDO.AI’s HR leader is building a startup, step-by-step
June 04, 2022
How VDO.AI’s HR leader is building a startup, step-by-step
In an exclusive interaction with ETHRWorld, Shivali Kapoor, Lead - People Management, VDO.AI, shares her guide to recruiting, talent management and diversity.
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AI combined with IoT has provided remarkable real-time information
May 19, 2022
AI combined with IoT has provided remarkable real-time information
Conversational AI drives high-impact, laser-targeted, and personalised solutions that are extensively mapped to the user requirements.
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Conversational AI: 5 Things developers should know
May 11, 2022
Conversational AI: 5 Things developers should know
Automation is the key that has unlocked the potential across various sectors, including AdTech. Technologies like AI, and ML, among others, have revolutionised businesses and consumer experience from a strategic and tactical standpoint.
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