Connected TV is evolving fast and so are the expectations from advertising on the big screen.

At the Agency Reporter Connected TV Asia Awards 2026, VDO.AI brought home five major wins across Automotive, FMCG, Fintech, Consumer Tech and Homeware recognising campaigns that pushed CTV beyond passive viewing into experiences that were interactive, contextual and audience-first.

The campaigns behind the wins

Hyundai | Gold

CTV Breakthrough of the Year

Recognised as the CTV Breakthrough of the Year, our campaign with Hyundai transformed live ICC Men’s T20 match moments into contextual storytelling experiences on Connected TV.

Executed in partnership with Innocean Worldwide, the campaign used AI-powered creatives that dynamically adapted to real-time gameplay triggers such as fours, wickets and milestones making Hyundai’s messaging feel timely, immersive and deeply connected to the emotion of the game.

By combining live contextual intelligence with interactive CTV experiences, this industry-first campaign showcased a new way for brands to engage audiences during high-attention sporting moments. 

Haldiram’s | Gold

Best DCO-Powered CTV Campaign

Awarded the Best DCO-Powered CTV Campaign, our Haldiram’s campaign in association with Sociowash focused on delivering festive communication that felt personal across regions and audiences.

Using Dynamic Creative Optimisation, the campaign adapted messaging based on language and geography, enabling hyperlocal storytelling tailored to diverse viewer segments on connected TV.

Rather than relying on a single creative narrative, the campaign embraced regional nuance, making the viewing experience more culturally relevant and engaging.

ASUS | Silver

Best CTV Campaign for Awareness & Reach

Recognised as the Best CTV Campaign for Awareness & Reach, our ASUS campaign tackled the challenge of launching gaming and non-gaming laptop ranges simultaneously without diluting audience relevance.

To solve this, VDO.AI introduced a QR-enabled CTV Carousel that acted as a virtual showroom, allowing both product ranges to coexist while letting user interest guide exploration. Powered by audience affinity signals and contextual storytelling across premium CTV environments, the experience made discovery more personalised, while QR integration enabled a measurable transition from awareness to deeper consideration.

Navi | Silver

Best Finance, Fintech & Investments CTV Campaign

Our Navi campaign in association with HiveMinds and Madison World, was recognised as the Best Finance, Fintech & Investments CTV Campaign for driving strong brand recall and awareness in India’s highly competitive UPI ecosystem. The campaign delivered a seamless cross-screen engagement journey designed to break entrenched user habits in a market dominated by legacy payment apps. 

Built around a remote-enabled and QR-integrated CTV experience, the campaign allowed users to interact with Navi UPI directly from the television screen before continuing the journey across online video and display environments.

The campaign blended utility with storytelling, making financial engagement feel simpler, faster, and more intuitive for audiences.

Milton | Bronze

Best Regional or Multilingual CTV Campaign

Recognised as the Best Regional or Multilingual CTV Campaign, our Milton campaign in partnership with Blink Digital drove consideration and made Milton’s Kids Range a top-of-mind choice for parents during a critical purchase window. 

Using multilingual DCO-powered creatives alongside interactive display experiences, the campaign connected with audiences across diverse language groups while driving discovery for Milton’s school essentials portfolio.

The campaign highlighted the growing importance of culturally adaptive storytelling in delivering stronger engagement across connected TV ecosystems.

VDO.AI Is Building the Future Blueprint for CTV Advertising 

Across all five campaigns, one thing stood out clearly: viewers respond more deeply to experiences that feel contextual, interactive and personalised.

Whether through AI-powered live moments, hyperlocal festive storytelling, multilingual creatives, or QR-enabled engagement journeys, each campaign explored how connected TV can move beyond visibility into active participation.

These wins at the Agency Reporter Connected TV Asia Awards 2026 reinforce VDO.AI’s continued focus on building experiences that combine creativity, technology and audience intent in meaningful ways.

Want to build interactive, high-impact CTV experiences for your brand? Reach out to us at hello@vdo.ai