Recognition at scale only follows when ideas translate into impact and this year, VDO.AI’s work across categories did exactly that.

At Adgully’s DIGIXX Awards 2026, VDO.AI brought home four awards across automotive, retail, QSR and real estate, each campaign reflecting a different facet of how digital advertising is evolving from static messaging to responsive, user-driven experiences.

From intelligent use of connected TV to building seamless cross-screen journeys, the wins highlight a consistent focus on making ads more relevant, interactive and outcome-oriented.

The work behind the wins

Hyundai Venue | GOLD

Best Use of Technology

In partnership with Innocean, this campaign pushed the boundaries of what a TV screen can do.

Instead of a linear viewing experience, audiences were given control, using their remote to navigate through Hyundai Venue’s features directly on screen. This shift from passive viewing to active participation made the experience more intuitive and memorable.

It’s a strong signal of where CTV is headed, toward environments where users don’t just watch, but explore.

Surya Roshni | GOLD

Best Retail Campaign

This campaign was designed around a simple truth: attention today is fragmented, but journeys don’t have to be.

By connecting CTV, online video and rich media display into a single, cohesive flow, the campaign ensured that every interaction built on the last. Awareness, engagement and conversion were not treated as separate stages, but as parts of one continuous experience.

The strength of the campaign lay in how seamlessly these touchpoints worked together, creating consistency without repetition.

McDonald’s | SILVER

Best Location-Based Targeting Campaign

Executed with Omnicom, this campaign focused on reducing the distance between discovery and decision.

Viewers could access a location-aware interface directly on CTV, helping them identify nearby McDonald’s outlets with ease. By embedding utility into the ad experience, the campaign made it easier for intent to translate into real-world action.

It demonstrates how relevance, when applied in the right moment, can drive immediate outcomes.

MagicBricks | SILVER

Creative Use of Technology

In collaboration with Havas Media, this campaign turned home discovery into something more interactive and personalised.

Through a QR-led experience supported by dynamic creative optimisation, users were directed to property options tailored to their geography. The transition from screen to mobile felt natural, allowing users to continue their journey without friction.

The campaign demonstrates how technology can simplify decision-making in a category as complex and high-consideration as real estate.

A larger shift in how brands connect

Across all four campaigns, one thing stands out: advertising is no longer confined to delivering a message. It’s about creating pathways.

Whether it’s exploring a product, finding a store, or continuing a journey across devices, the role of advertising is expanding into something more functional and more aligned with user intent.

These wins reflect that shift, where success is defined not just by reach, but by how effectively a campaign moves people forward.

What comes next

As formats evolve and expectations grow, the opportunity lies in making every interaction count.

VDO.AI continues to focus on building solutions that combine intelligence, creativity and usability, ensuring that campaigns don’t just capture attention, but create meaningful engagement.

Curious how this could work for your brand? Write to us at hello@vdo.ai and let’s explore it together.