A publisher can have millions of monthly impressions, a well-established audience and a fully functioning ad stack. Yet the revenue generated from that inventory still depends heavily on how much advertiser demand reaches each auction.
Every additional buyer brings another opportunity for an impression to attract a competitive bid. For publishers, expanding that pool of demand is one of the most direct ways to improve monetisation without having to generate more traffic.
VDO.AI brings this additional demand through its Prebid integration, connecting publisher inventory with advertising budgets from 150+ brands across BFSI, auto, FMCG, QSR, pharma and retail. These campaigns enter publishers’ existing auctions through our bidder, giving eligible impressions access to more buyers and creating additional opportunities for revenue growth.
Bringing more buyers into the auction
The strength of a header bidding setup depends partly on the diversity and depth of its demand. When more buyers can evaluate an impression, publishers have greater opportunities to attract bids that reflect the value of their inventory.
VDO.AI works directly with brands and agencies across multiple advertising categories, bringing their campaigns into publisher auctions. This demand spans different audience profiles, campaign objectives and advertising requirements, allowing a broader range of impressions to find relevant buyers.
The commercial benefit for publishers comes through additional bidding activity across their existing inventory. The resulting impact can be evaluated through changes in bid density, CPMs and overall auction revenue.
Making every placement commercially valuable
A publisher’s ad inventory includes several formats, each with its own demand potential. VDO.AI supports display and video demand through its Prebid integration, allowing eligible banner, in-article video and other supported placements to participate in its demand network.
Advertisers also assess inventory through the quality of the advertising opportunity. VDO.AI’s video campaigns average a 72% completion rate, while its banner placements record 70% higher viewability. These performance indicators help demonstrate the quality of the environments in which advertisers can reach their audiences.
With demand across both formats, publishers can extend their monetisation opportunities across different placements and campaign requirements.
Keeping technology aligned with auction speed
Every bidder operates within a limited window to evaluate an impression and return a bid. Response time therefore has a direct bearing on auction participation. A bid that arrives after the configured timeout cannot compete for that impression.
VDO.AI’s bidding infrastructure is designed for efficient auction participation, with support for both client-side Prebid.js and server-side Prebid Server integrations. Publishers can incorporate our bidder into their existing ad stack while retaining flexibility over their implementation.
The objective is to make VDO.AI’s demand available within the publisher’s auction parameters, with careful consideration of page performance and the overall advertising experience.
Measuring what the integration contributes
Additional demand needs to translate into measurable commercial value. Publishers should be able to assess the contribution of every bidder through clear reporting on auction activity and revenue performance.
VDO.AI supports impression tracking, invalid traffic (IVT) screening and revenue reconciliation, giving publishers visibility into delivery and earnings. Bid rates, win rates, fill rates and CPM trends can further help evaluate the integration’s contribution.
By establishing a performance baseline before integration and comparing results after activation, publishers can assess the incremental revenue generated through VDO.AI‘s demand.
Give your existing inventory access to more demand
VDO.AI’s Prebid integration offers publishers an additional source of advertiser demand through a single bidder integration.
If you’re looking to expand your demand mix and improve inventory monetisation, connect with our team at [email protected]. We’ll help assess your existing setup, integrate our bidder and evaluate its contribution to your auction revenue.
