Ad Tech & Ad Ops Revenue Optimization

Interstitial Ads vs Banner Ads: Which Yields Better Revenue?

July 16, 2021 3 min read
Interstitial Ads vs. Banner Ads

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Interstitial Ads vs Banner Ads: Which Yields Better Revenue?

Reading Time: 3 minutes

Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With a whirlpool of thoughts and discussions around, we have decoded Interstitial Ads vs Banner Ads for our readers.

Capturing someone’s attention nowadays can be very challenging, especially in the digital environment where it’s all about being creative. Distinct ad units catch the attention in different ways and provide varied benefits.

What are Interstitial Ads?

Interstitial ads are interactive, full-screen ads that cover the interface of their host app or site. How it differentiates from other ad types like native and banner ads is the full coverage of the ad on the screen. Such ads appear between content, so they are placed at natural transition points or breaks, such as in between activities or game levels.

They usually pop up during natural switch points in the flow of surfing, such as in between games, while browsing between web pages, or even prior to reaching a search destination.

What are Banner Ads?

Banner ads occupy a spot within an app’s layout, either at the top or bottom of the device screen and are basically imaged-based rectangular graphic displays. Such ads are not text-based and are popular ad formats for website advertising. The main objective of banner advertising is to promote brands for attracting visitors to the advertiser’s website.

The banner ad encourages the visitors to go on the advertiser’s website by clicking on it.  For it to be relevant and effective, the banner ad placed on a certain website has to be related to that niche and to offer an answer to the question the visitor that ended up on that website has.

Interstitial Ads vs Banner Ads

Interstitial ads wrap the entire screen space. Being highly compelling and 10 times the size of the banner ads help to gain complete user attention. Whereas, banner ads are like those silent guests. These ads wordlessly sit on any edge of the users’ screens without interfering with the content.

Interstitial ads help in achieving higher CPMs‘ but it needs to blend well with your website or app and it should not annoy the users and readers, so the ad unit needs to be decided depending on the kind of website or app. However, banners give the brands the opportunity to be in the presence of the user without intrusions, when it comes to the whole UX.

Interstitial Ads vs Banner Ads – Revenue Growth

Interstitials engage users with rich, customizable, and appealing ads at natural pauses in your app’s flow, ensuring minimum disruption to user experience while still maximizing app revenue. They are full-screen ad units that offer users the option to exit and skip.

With the right implementation, and using playable and video interstitials, developers can reach $10-$20 eCPMs in tier 1 countries. The average eCPM for interstitial ads range from $4-$6.

Interstitial Ads vs Banner Ads - VDO.AI
Source: Martech

Through VDO.AI’s technology, video interstitial ads can be employed on websites and applications the right way and help the publishers in the revenue growth of their brand.

Final Takeaways

Well, practically there is no ideal ad format available but in comparison to traditional banner ads, interstitials tend to generate more revenue for publishers and offer enhanced user experiences. Many developers today prefer to use interstitial ad units – both video and static – to monetize their users.

Saanya is a Marketing Intern at VDO.AI. She is extremely passionate about content writing and branding and loves to have her creative juices flowing round the clock.
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