Jaanvi Arora in Advertisers
Beyond Gen Z: Meet the Forgotten Power Consumers
May 2, 2025 2 min read
In India’s rapidly evolving consumer landscape, Gen Z often steals the spotlight. As digital natives, their influence on trends, social media...
Jaanvi Arora in Advertisers
CTV, OTT & The Rise of Contextual Advertising
April 4, 2025 3 min read
Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds,...
Shagun Gupta in Publishers Revenue Optimization
VDO MaxView: Powering Views and Profits
February 7, 2025 2 min read
2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization...
Harshita Mittal in Advertisers
Sports Advertising in the US: A Game-Changer in 2024 and an Even Bigger Play in 2025
February 4, 2025 3 min read
Where does your sports advertising spend really go, and is it actually driving value? Sports have always been a goldmine for...
Harshita Mittal in Advertisers
2025 Advertising Goldmine: How Brands Can Dominate Q1 and Q2 in India
January 30, 2025 5 min read
India is brimming with opportunities for advertisers to amplify engagement, broaden their reach, and maximise ROI. With 2024 setting the benchmarks...
Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024
4 min
What If We Told You Black Friday Just Got Even Blacker?
November 16, 2023
3 min
Unraveling the Influence of Generative AI on Programmatic Media Buying
November 8, 2023
3 min
Why Programmatic Transparency Is Crucial For CTV Revenue Growth
October 17, 2022
3 min
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
August 24, 2023
6 min
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
May 3, 2022
7 min
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
April 18, 2022
6 min
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...
December 2, 2021
3 min