Harshita Mittal in Digital Marketing Programmatic
Decoding Google’s Latest Delay on Third-Party Cookies Depreciation
April 29, 2024 4 min read
Google's steps towards phasing out third-party cookies in Chrome have taken another turn, with the deprecation now rescheduled to early 2025....
Harshita Mittal in Publishers Revenue Optimization
Utilizing Engaged Time Metric to Uplift Ad Revenue
April 18, 2024 5 min read
Discover how engaged time is directly connected to reaping rewards in terms of more subscriptions, CPMs, and ultimately ad revenue. In...
Harshita Mittal in Publishers Revenue Optimization
Boosting Ad Revenue with Rich Media Ads | A Guide for Publishers
April 12, 2024 5 min read
Are you noticing a decline in your ad revenue? Don’t fret! Rich media ads could be the game-changer you're looking for...
Harshita Mittal in Advertisers CTV and OTT
2024 CTV Advertising Trends: A Roadmap for Advertisers
April 10, 2024 4 min read
Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...
Apoorva Saigal in Publishers
Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide
March 28, 2024 3 min read
In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...
Ad Tech & Ad Ops
Boost Your Website’s Revenue with Expert Ad Placement Strategies!
According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high...
IAB Video Ad Standards: A Comprehensive Guide
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted...
How CTV Advertisers Enhance User Engagement Using QR Codes?
This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code...
2022 Predictions: What Can Publishers Expect?
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies...