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MCM set to Replace SPM - Implications for the Publishers
Palak in Ad Tech & Ad Ops

MCM set to replace SPM – Implications for publishers

August 19, 2021 3 min read

Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...

SPO_ Guide to Transforming Programmatic Strategy
Saanya in Ad Tech & Ad Ops Programmatic

SPO: Guide to Transforming Programmatic Strategy

August 5, 2021 3 min read

Crafting a creative asset that is pleasing to the eyes yet engaging isn’t the easiest. Connecting the advertisement with the brand...

Interstitial Vs banner
Saanya in Ad Tech & Ad Ops Revenue Optimization

Interstitial Ads vs Banner Ads: Which Yields Better Revenue?

July 16, 2021 3 min read

Do pop-up ads catch your attention and get you hooked for a little longer when you just open a website? With...

Third party cookies
Saanya in Programmatic

Google Delays Suspension of Third Party Cookies till 2023

July 9, 2021 3 min read

After months of deliberation, Google has finally decided to delay the ban of  third party cookies by another year so the...

How advertising captured audiences during pride, juneteenth and euro 2020
Saanya in Native Advertising Video Ads

How Video Advertising Captured Audiences during Pride, Juneteenth and Euro 2020

June 29, 2021 3 min read

This June isn’t like any other month. It’s June 2021 - a perfect amalgamation of positivity, celebrations and remarkable occasions studded...

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