Contextual Targeting | The Perfect Match Of Context with Emotions
Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...
Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends
Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...
What is Ads.txt? How Does It Work? Learn Everything
Gaining a significant and famous place in the digital advertising world, ads.txt has come a long way. The significance of ads.txt...
Everything You Need To Know About OTT Advertising
Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...
The 5Is Of Marketing | Embedding Better Online Engagement
The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...