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adtech predictions
Sumedha in Ad Tech & Ad Ops

AdTech Predictions 2020: The Rise of Contextual Advertising

May 16, 2020 3 min read

AdTech Predictions estimate that 2020 be a defining age for the AdTech industry. So far AdTech has enjoyed rapid and unrestricted...

advertising during COVID-19
Sumedha in Ad Tech & Ad Ops

Advertising During COVID-19 Crisis | Do’s and Dont’s

May 12, 2020 3 min read

As the world continues to combat COVID-19, economies across continents prepare to find their footing in these unprecedented times. An increasing...

cookie less internet
Sumedha in Ad Tech & Ad Ops

Cookie-Less Internet: The Future Of Digital Marketing

May 6, 2020 3 min read

The internet has been drastically taken aback by Google's announcement that it has planned to go cookie-less with the chrome browser....

impact of 5G technology
Sumedha in Ad Tech & Ad Ops

Impact of 5G Technology on Digital Advertising

May 2, 2020 3 min read

As the presence of 5G expands across the globe, the world of smartphones and the digital world are set to face...

machine learning in advertising
Mehak Chawla in Ad Tech & Ad Ops

Machine Learning In Advertising | Transforming The Video Ad Space

April 29, 2020 4 min read

The hype about machine learning in the advertising and media industry exists in heaps. However, once you move past the buzz,...

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