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Decoding Advertising | The SportsRush
Mehak Chawla in Decoding Advertising

Decoding Advertising with Jatin Hasija, from The SportsRush

March 31, 2021 3 min read

The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...

Decoding Advertising | VDO.AI
Mehak Chawla in Decoding Advertising

Decoding Advertising with Marlo Anderson, Founder at National Day Calendar

March 22, 2021 3 min read

We recently approached our publisher, Marlo Anderson, Founder at National Day Calendar, one stop destination for the widest variety of national...

zero party cookies | VDO.AI
Supreet S. Shetty in Ad Tech & Ad Ops Programmatic

Zero-Party Data: Meaning, Importance and Usage Tips

March 15, 2021 5 min read

“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...

VDO.AI in a Cookieless World
Mehak Chawla in Ad Tech & Ad Ops Revenue Optimization

How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World

March 4, 2021 4 min read

The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...

Bot Traffic | VDO.AI
Supreet S. Shetty in Advertisers

What is Bot Traffic and How Do We Avert It?

February 25, 2021 6 min read

Introduction Fame is a common greed but it’s also true when you crave fame you anticipate it to be only positive...

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