Mehak Chawla in Ad Tech & Ad Ops
Contextual Targeting | The Perfect Match Of Context with Emotions
April 1, 2020 4 min read
Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...
Sumedha in Ad Tech & Ad Ops
Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends
March 28, 2020 4 min read
Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...
Sumedha in Video Ads
What is Ads.txt? How Does It Work? Learn Everything
March 25, 2020 3 min read
Gaining a significant and famous place in the digital advertising world, ads.txt has come a long way. The significance of ads.txt...
Sumedha in Programmatic
Everything You Need To Know About OTT Advertising
March 21, 2020 4 min read
Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...
Mehak Chawla in Digital Marketing
The 5Is Of Marketing | Embedding Better Online Engagement
March 18, 2020 3 min read
The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...