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contextual targeting
Mehak Chawla in Ad Tech & Ad Ops

Contextual Targeting | The Perfect Match Of Context with Emotions

April 1, 2020 4 min read

Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...

ad retargeting
Sumedha in Ad Tech & Ad Ops

Ad Retargeting As A Key Strategy To Make The Most Of The Ad Spends

March 28, 2020 4 min read

Ad Retargeting has proved to be one of the most effective ways for marketers in recent times. The process of retargeting...

significance of ads.txt
Sumedha in Video Ads

What is Ads.txt? How Does It Work? Learn Everything

March 25, 2020 3 min read

Gaining a significant and famous place in the digital advertising world, ads.txt has come a long way. The significance of ads.txt...

Sumedha in Programmatic

Everything You Need To Know About OTT Advertising

March 21, 2020 4 min read

Over-the-top streaming media service, OTT has risen above cable television in no time. And with it, the OTT Advertising has become...

5Is of Marketing
Mehak Chawla in Digital Marketing

The 5Is Of Marketing | Embedding Better Online Engagement

March 18, 2020 3 min read

The marketing funnel, which consists of - Awareness, Consideration, Conversion, Loyalty, and Advocacy - is a faulty metaphor. It is more...

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