Harshita Mittal in Advertisers
A Guide To Evaluating CTV Advertising Platform
April 20, 2023 4 min read
As an advertiser, you want to make sure that your message is delivered effectively. To achieve this, you need to leverage...
advertising
Harshita Mittal in Advertisers CTV and OTT
Contextual CTV: A New Frontier For Advertisers In Q2 2023
February 17, 2023 3 min read
Gone are the days when consumers used to access entertainment through the iterations of pay television (cable or satellite) or by...
Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...
Somdatta in Advertisers Publishers
FAST Emerges as a Game-Changer in Streaming Advertising
January 23, 2023 4 min read
In the past decade, the media and entertainment landscape has undergone a dramatic evolution with the emergence of revolutionary technologies such...
Shruti Bhatt in Advertisers
Benefits of Multidimensional Approach to Targeted Advertising
August 3, 2022 3 min read
A multidimensional targeting approach to digging deeper into the lives of target consumers and identifying their interests can significantly help brands...