Digital Streaming Takes Center Stage: The Intersection of Digital and TV

May 23, 2023 3 min read


Digital Streaming Takes Center Stage: The Intersection of Digital and TV

Reading Time: 3 minutes

Today, streaming has changed how we consume media. With the rise of streaming services, television, and digital entertainment have come together to create a new era of entertainment.
Advertisers, in particular, are taking notice of this intersection, as they look for ways to reach audiences across different platforms.
In this blog, we will explore how streaming has taken center stage and how it is changing the game for advertisers in the entertainment industry.

The Rise of Digital Streaming

People’s viewing habits are changing rapidly, which greatly impacts the industry. 

In Belgium, one in four people between 18 and 75, and almost half of those aged 18 to 24, now use video-on-demand services like Netflix and Amazon Prime. 

Young people especially prefer streaming services like Netflix and YouTube over traditional TV.

In the future, the industry will be dominated by very different players, such as content providers, digital platforms, and broadcasters.

This shift is causing the industry to adapt, with traditional media incorporating more digital elements to keep up with the changing times.  

And, it’s clear that streaming services are here to stay. With the rise of smart TVs and other connected devices, streaming has become even easier and more accessible than ever before.

Whether it’s catching up on your favorite shows or discovering new movies, the rise of streaming has given us a whole new world of entertainment to enjoy.

The Future of Digital Streaming

So, what’s the deal with streaming these days? Well, technology and consumer behavior are changing faster than ever before. That means there’s still room for traditional media to exist and new opportunities for businesses to get ahead of the curve.

As consumers continue to seamlessly move between the digital, conventional, and physical worlds, advertisers can use technology to connect the dots and reach them in new and exciting ways.

So, if you want to stay ahead of the game, it’s worth investing in innovative media strategies. 

Even if the technology you need isn’t available yet, it’s probably on its way sooner than you think.

No one can afford to sit back and take their position in the market for granted. That’s why content creators and broadcasters should consider forming partnerships and working together, even with their direct rivals. 

By joining forces, they can better compete with digital platform providers like Netflix, Amazon, Apple, or Google.

So, don’t get left behind – be ready to adapt and embrace the future of streaming!

Challenges for Streaming Services

If you’re an advertiser looking to promote, there are a few obstacles you should be aware of.
Firstly, piracy is still a major problem in the world of online content, so protecting your intellectual property is key.
Secondly, with so many streaming services out there, it can be tough to make your service stand out and attract customers. That’s why having unique and compelling content is so important.
And finally, content moderation can be a real challenge when there’s so much material to sift through.
Ensuring that your platform is free from offensive or dangerous content is crucial for maintaining a positive user experience.


Streaming services are the way to go for entertainment. And, with the combination of digital and TV programming, there are even more options than ever before.
It’s exciting to see how these services will continue to adapt and overcome challenges like piracy and content moderation.
As an advertiser, it’s important to stay up-to-date with the latest trends and make the most of the opportunities that streaming services present.
And, if you’re looking for a partner to help you navigate the world of digital advertising, look no further than VDO.AI. With our cutting-edge AI technology, we can help you reach your target audience and maximize your ROI. Contact us today and take your advertising to the next level in 2023!

Apoorva is a Strategic Marketing Associate at VDO.AI. She believes the two most important things in Marketing are ideas and the confidence to present them!