Mehak Chawla in Digital Marketing
Apple VS Facebook: Brawl Over ‘Privacy’
April 30, 2021 4 min read
A huge rift is taking place between the CEOs of the biggest companies - Apple VS Facebook. Going by the statistics,...
advertising
Parth in Video Ads
Outstream Video Advertising: The Definitive Guide
April 12, 2021 5 min read
The online advertising industry, like any technological industry, is constantly changing and upgrading to provide a great experience for web visitors...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Jatin Hasija, from The SportsRush
March 31, 2021 3 min read
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...
Supreet S. Shetty in Ad Tech & Ad Ops Programmatic
Zero-Party Data: Meaning, Importance and Usage Tips
March 15, 2021 5 min read
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Fabio FEDELE, former Head of Ad Operations at Teads
February 16, 2021 5 min read
Advertising technology has revolutionized the way brands interact with their audiences and has enhanced the way advertisers and publishers interact with...