Ad-Tech

MCM set to Replace SPM - Implications for the Publishers

Palak in Ad Tech & Ad Ops

MCM set to replace SPM – Implications for publishers

August 19, 2021 3 min read

Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...

Decoding Advertising | The SportsRush

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Mehak Chawla in Decoding Advertising

Decoding Advertising with Jatin Hasija, from The SportsRush

March 31, 2021 3 min read

The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...

Decoding Advertising | VDO.AI

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Mehak Chawla in Decoding Advertising

Decoding Advertising with Marlo Anderson, Founder at National Day Calendar

March 22, 2021 3 min read

We recently approached our publisher, Marlo Anderson, Founder at National Day Calendar, one stop destination for the widest variety of national...

Advertising with VDO.AI

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Mehak Chawla in Decoding Advertising

Decoding Advertising with Ben Liu, owner eBayFeesCalculator

February 23, 2021 3 min read

The last year has been a quite a difficult year for publishers specifically in terms of programmatic advertising, irrespective of their...

Decoding Advertising

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Mehak Chawla in Decoding Advertising

Decoding Advertising with Fabio FEDELE, former Head of Ad Operations at Teads

February 16, 2021 5 min read

Advertising technology has revolutionized the way brands interact with their audiences and has enhanced the way advertisers and publishers interact with...