Connected TV- Transforming Data-Driven Advertising
October 11, 2021 3 min read
With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...
Ayushi in CTV and OTT Digital Marketing Publishers
207% Rise in CTV Impressions – Innovid Report’21
October 1, 2021 4 min read
Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...
Ayushi in Ad Tech & Ad Ops Decoding Advertising Programmatic
What are DSP and SSP? – A Complete Guide
September 24, 2021 3 min read
It’s the era of digital marketing, and marketers of today don't prefer manual solutions. They want to opt for cost-effective solutions...
Palak in Publishers Revenue Optimization
Moving To Safer CTV Transactions With App-Ads.txt
September 15, 2021 3 min read
With the accelerated adoption of CTV as an advertising platform, it has become imperative to tackle the challenges which provide a...
Palak in Ad Tech & Ad Ops
MCM set to replace SPM – Implications for publishers
August 19, 2021 3 min read
Google usually makes constant changes to offer a seamless experience for its users. With the AD Tech industry taking a privacy-centric...