Ayushi in Advertisers CTV and OTT Video Ads
Data Driven Advertising: Present and Future
January 7, 2022 4 min read
Now more than ever, customers are spending time in front of Connected TV for entertainment purposes and for the wide range...
CTV and OTT
Apoorva Saigal in Advertisers CTV and OTT
CTV Advertising Trends To Look Out For In 2022
December 23, 2021 3 min read
2021 was indeed a lucrative year for the advertising industry, with the increased digital consumption and favorable consumer behavior, CTV Advertising...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
Get ready to be hit by a CTV Advertising Storm in 2022
November 11, 2021 4 min read
Consumers' habits have drastically changed over the past few years, and so has the CTV advertising landscape. Since 2020, we observed...
Ayushi in Ad spending Advertisers CTV and OTT Video Ads
CTV Advertising: Reinventing The Commercial Landscape
November 2, 2021 3 min read
CTV advertising and viewership is not just rising in the U.S. region but also in the APAC region. The growth of...
Ayushi in Advertisers CTV and OTT
Global Advertising Future: The Post-Covid Impact
October 18, 2021 4 min read
When Covid-19 hit the market, marketers paused their ongoing advertising strategies and reevaluated their ad spending strategy. In comparison to previous...