Supreet S. Shetty in Ad Tech & Ad Ops Programmatic
Zero-Party Data: Meaning, Importance and Usage Tips
March 15, 2021 5 min read
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
VDO.AI
Mehak Chawla in Ad Tech & Ad Ops Revenue Optimization
How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World
March 4, 2021 4 min read
The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Ben Liu, owner eBayFeesCalculator
February 23, 2021 3 min read
The last year has been a quite a difficult year for publishers specifically in terms of programmatic advertising, irrespective of their...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Fabio FEDELE, former Head of Ad Operations at Teads
February 16, 2021 5 min read
Advertising technology has revolutionized the way brands interact with their audiences and has enhanced the way advertisers and publishers interact with...
Devansh Trivedi in Digital Marketing
Video Marketing Strategies for eCommerce Businesses
February 12, 2021 5 min read
Introduction to Video Marketing Most eCommerce businesses spend plenty amount of their time taking care of their warehousing and shipping activities,...