Supreet S. Shetty in Ad Tech & Ad Ops Programmatic
Zero-Party Data: Meaning, Importance and Usage Tips
March 15, 2021 5 min read
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...
alternative to third party cookies
Mehak Chawla in Ad Tech & Ad Ops Revenue Optimization
How VDO.AI Is Encouraging Publishers In Preparation For A Cookieless World
March 4, 2021 4 min read
The internet is a hub of cookies which makes the user experience rich and interactive by remembering their activities and preferences...
Mehak Chawla in Ad Tech & Ad Ops Programmatic
Advent Of A Cookieless World
November 19, 2020 4 min read
Just like the cosmological model of the Big Bang Theory, the internet also witnessed a big bang: The Cookies, which changed...
Mehak Chawla in Digital Marketing
Alternative To Third Party Cookies: Google’s Privacy Sandbox
June 9, 2020 5 min read
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...