Publisher’s Guide to In-App Advertising in Vietnam

March 1, 2023 3 min read


Publisher’s Guide to In-App Advertising in Vietnam

Reading Time: 3 minutes

Vietnam is one of the fastest-growing economies in Southeast Asia, and its app market is no exception. With the increasing usage of smartphones and the internet, more people are relying on apps for various purposes. This presents an enormous opportunity for in-app advertising, and publishers are at the forefront of this rapidly evolving market. Here, we will discuss the top-performing in-app ad formats and the scope of publishers in in-app advertising in Vietnam.

What is In-App Advertising?

A brief idea of in-app advertising

In-app advertising refers to the use of ads within mobile applications. These ads can be of different formats, such as banners, videos, interstitials, and native ads. In-app advertising allows app developers and publishers to monetize their apps by displaying ads to users.

As the usage of mobile applications is soaring in Vietnam, with approximately 85% smartphone users. This presents an enormous opportunity for companies looking to reach Vietnamese consumers through in-app advertising.

Top-performing Ad Format to Prioritize in Vietnam

One popular in-app ad format in Vietnam is the interstitial ad. This type of ad appears as a full-screen pop-up while a user is interacting with an app, usually between different screens or levels of the app. Interstitial ads typically offer higher engagement rates than other ad formats because they grab the user’s attention and require interaction before the user can continue using the app.VDO.AI’s innovative interstitial ad format solves ad blindness and displays ads thoughtfully between natural transition points during the app flow.

Another popular in-app ad format in Vietnam is the native ad. Native ads are designed to blend in with the look and feel of the app, making them less intrusive and more likely to be clicked on by users. These ads can appear as sponsored content, recommended products, or other types of integrated promotional materials. VDO.AI’s native ad units elevate user experience and help publishers reach potential customers everywhere.

Besides these formats, video ads are also becoming increasingly popular in Vietnam. These ads can be either interstitial or native and typically feature short, engaging videos that promote a product or service. Video ads can be particularly effective for reaching younger audiences, who are more likely to consume video content on their mobile devices.

In-app Market Size and Growth

The in-app advertising market in Vietnam is expected to grow at a significant rate in the coming years. The market is witnessing an increasing penetration of smartphones and mobile internet in the country. The country’s mobile internet penetration is also expected to grow up to 77.93 million in 2023. The growth of the in-app advertising market in Vietnam is also fueled by the increasing demand for personalized and targeted advertising solutions.

The Scope for the Publishers in Vietnam 

Publishers are key players in the in-app advertising ecosystem. As the owners and operators of mobile applications, they have the ability to control the content and user experience of their apps, including the ads that are displayed. By partnering with advertisers, publishers can monetize their apps and generate revenue while providing value to their users.

Revenue Optimization in In-App Advertising

Speaking of revenue, publishers can leverage VDO.AI’s automated processes and AI-driven technology that offer interactive and non-intrusive in-app ad formats to help app developers engage their users while generating augmented revenue. With user data and analytics, publishers can identify the interests and behaviors of their users and deliver ads that are relevant and engaging. This not only improves the user experience but also increases the effectiveness of the advertising.

Importance of revenue optimization in in-app advertising

In addition, in-app advertising allows publishers to reach a highly targeted audience without the high costs associated with traditional media buying. This makes it an attractive option for small and medium-sized publishers who may not have the resources to invest in expensive advertising campaigns.


It is evident that the rise of mobile usage in Vietnam has led to an increase in in-app advertising. Publishers are looking for ways to monetize their apps. As the market continues to evolve, publishers need to stay updated with the latest trends. It will help them to remain competitive and maximize their ad revenue. VDO.AI in that case helps with revenue optimization across screens. Our unique end-to-end full-stack monetization solution is designed to give publishers the ability to scale their ad inventory and generate incremental revenue while also allowing them to deliver premium, brand-safe user experiences. Contact us to know more.

Somdatta turned her passion into profession and started her career as a content writer. She believes “It is a writing used to inform and sometimes to persuade the reader.” Her writeups on this platform are highly focused on the Adtech industry- hence make sure that every question related to the same is answered in the blogs.