Harshita Mittal in Advertisers CTV and OTT

2024 CTV Advertising Trends: A Roadmap for Advertisers

April 10, 2024 4 min read

Is your CTV advertising on the right track? Explore the key CTV trends to maximize video advertising results in 2024. The...

Apoorva Saigal in Publishers

Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide

March 28, 2024 3 min read

In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...

Jaanvi Arora in Publishers

Navigating Google’s New Core Updates And Spam Policies

March 13, 2024 3 min read

Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....

Jaanvi Arora in Advertisers Advertisers

Geolocation Advertising: Shaping A New Horizon In The Ad Landscape

January 15, 2024 4 min read

Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...

Jaanvi Arora in Publishers Revenue Optimization

Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions

January 10, 2024 3 min read

As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...