Publishers Revenue Optimization

Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions

January 10, 2024 3 min read
Publishers embracing new revenue streams


Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions

Reading Time: 3 minutes

As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow their businesses. Traditionally, publishers were dependent only on the subscription model but now due to changing landscapes, they are looking for more revenue streams.

Research suggests that the percentage of publishers who say that they make a lot of money through subscriptions is going downward. Hence, they intend to focus on other monetization solutions to maintain their bottom line. In response to this evolving landscape, many publishers are placing a heightened emphasis on advertising avenues for achieving exponential revenue growth, especially on digital ads because of their upward trajectory, projected to grow by 6.5% in 2024, reaching $442.6 billion.

Understanding Revenue Shifts: Beyond the Subscription Model

In 2023, publishers are increasingly pivoting away from subscription-based revenue models, and the shift becomes apparent when delving into the intricacies of the data. While a higher number of publishers reported making money from subscriptions last year, a detailed examination of the data unveils a nuanced reality. More publishers found themselves making only a modest amount from subscriptions rather than a substantial one. 

The data further reveals a downward trend in the percentage of publishers who claimed to generate a significant income from subscriptions. In the latter part of 2022, 28% of publisher professionals asserted that subscriptions contributed significantly to their revenue. However, this figure declined to 21% in the first half of 2023 and further dropped to 11% in the latter half of the same year.

Publishers are changing their approach, focusing on strategies that offer more than just money – they’re seeking resilience in a dynamic industry. Shifting away from a sole reliance on subscriptions, publishers recognize the need for innovation and versatility in navigating the evolving digital landscape so they are exploring more revenue models.

A Look at Various Revenue Streams for Publishers

Programmatic Bidding 

Programmatic Bidding is a real-time auction for ad space. By allowing multiple advertisers to bid simultaneously, publishers can maximize revenue by ensuring the highest bidder secures the digital space. 

This strategy revolutionizes the way publishers monetize their online platforms, creating a dynamic and competitive marketplace.

Data monetization and personalization 

In the digital world, combining data insights for making money and tailoring content to users’ preferences is a powerful strategy. Publishers can use data monetization by turning user interactions into valuable insights, selling anonymized data, or using it for targeted ads. 

On the other hand, personalization focuses on creating content that suits individual user behaviors and preferences. This dual approach not only enhances the user experience but also boosts revenue by delivering personalized content and effective advertising.

In-App Monetization

Publishers can make money in mobile apps through in-app monetization, using methods like ads or premium features. The key is finding a balance so that these elements enhance, not disrupt, the user experience. This strategy is crucial for publishers navigating the world of mobile apps successfully.

Interactive Video Advertising

Publishers boost revenue by featuring video ads on their websites and platforms. As the demand for online video content grows, publishers use their digital spaces to showcase engaging video advertisements.

In this digital age dominated by video consumption, publishers consider video advertising not just a moneymaker but a vital element for financial success and connecting with their audience.

Don’t Miss the Ad Revenue Wave in 2024!

Bid farewell to the subscription-only era and embrace the power of different revenue models. It’s not just a way to make money; it’s a game-changer for creating an engaging and monetized digital space.

So, why wait? Unleash its potential now and pave the way for a flourishing digital presence.

VDO.AI  is an AdTech company dedicated to elevating digital experiences. Our focus is on introducing innovative revenue streams for publishers by creating engaging ad experiences for users. We offer a range of ad formats across the Web and app, enabling them to deliver immersive experiences for their audience and ultimately boost overall retention rates on their platforms. Contact us here to explore our publisher suite.

I am working as Marketing Associate at VDO.AI.