Navigating Google’s New Core Updates And Spam Policies

March 13, 2024 3 min read
Understanding Google's Recent Core Updates And Spam Policies


Navigating Google’s New Core Updates And Spam Policies

Reading Time: 3 minutes

Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape. The March 2024 core update is all about making search better by giving top priority to useful content. On top of that, Google has rolled out new spam policies to crack down on practices that drag search results down. 

Let’s dive into the details of these updates and see what this means for you:

March 2024 Core Update: Enhancing Search Experience

Google is on a mission to revolutionize the search experience with its March 2024 Core Update. This update is all about putting useful content in front by implementing a multifaceted approach to enhance the reliability and usefulness of search results. By integrating multiple core ranking systems and signals, Google aims to deliver more relevant and valuable content to users. To further explain these changes, Google has introduced a new FAQ page, promoting transparency and understanding among users. It’s time to get ready for a whole new level of search!

Cracking Down on Spam: Understanding Google’s New Policies

But wait, there’s more! They’ve also rolled out new spam policies aimed at maintaining the integrity and quality of search results. These policies target three key areas: expired domain abuse, scaled content abuse, and site reputation abuse. Violations of these policies could lead to lower rankings or removal from search results. Let’s break down each of these policies to understand their implications and how they aim to clean up the digital landscape.

Expired Domain Abuse

Expired domain abuse involves the purchase and repurposing of expired domain names primarily to manipulate search rankings. This practice often entails hosting low-value content that provides little to no benefit to users. Google’s stance emphasizes the importance of using domain names for legitimate, user-focused purposes rather than leveraging past reputations for ranking manipulation.

Scaled Content Abuse

Scaled content abuse refers to the generation of numerous pages aimed at manipulating search rankings, without offering substantial value to users. This practice involves creating large amounts of unoriginal content solely for ranking manipulation purposes. Google’s updated policy expands on its previous stance on automatically-generated content, encompassing various methods of content creation, whether automated, human-driven, or a combination of both.

Site Reputation Abuse

Site reputation abuse occurs when third-party pages exploit a site’s ranking signals without proper oversight, providing little to no value to users. This includes publishing third-party pages independently of the host site’s main purpose, solely for the purpose of manipulating search rankings. Google’s new policy distinguishes between legitimate third-party content, such as native advertising or advertorials, and content intended solely for ranking manipulation, providing guidelines to help site owners adhere to the policy.

The spam policies page lists examples of what constitutes site reputation abuse, emphasizing the need to block such content from Google Search to avoid violating our policies. This new policy will be enforced starting May 5, 2024, giving site owners time to prepare for the change.

Stay Ahead of the Curve by Adapting the Change!

As Google continues to refine its search algorithms and combat spam, it’s crucial for publishers to stay informed and ensure compliance with the latest updates and policies. By prioritizing high-quality, user-centric content, publishers can maintain visibility and succeed in search rankings amidst these changes.

Publishers must prioritize authenticity and value creation to thrive amidst these changes. By embracing these updates as opportunities to refine their strategies and elevate their content quality, publishers can position themselves for long-term success in the digital realm.

To further diversify your revenue streams, VDO.AI offers publishers various advertising solutions tailored to enhance revenue and audience engagement. With a wide range of ad formats available for web and app platforms, publishers can create immersive experiences that captivate their audience and drive higher retention.

Contact us here to unlock the potential of our publisher suite and elevate your business growth!

I am working as Marketing Associate at VDO.AI.