Sumedha in Ad Tech & Ad Ops
Reasons Behind The Explosion Of Video Consumption
April 16, 2020 5 min read
What is the most used device of the century? Sans any doubt, it is the mobile phone. And ever since 4G...
Mehak Chawla in Ad Tech & Ad Ops
Blockchain In Digital Advertising: The Answer To Industry’s Trust Gap
April 11, 2020 4 min read
We come across data breach scandals on a frequent basis - people getting tracked with hidden cookies, giving permissions unconsciously. Advertising...
Sumedha in Programmatic
Tips For Shrinking The Ad Discrepancy
April 8, 2020 4 min read
One of the biggest issues for advertisers as well as publishers these days is ad discrepancy. A lot of efforts are...
Sumedha in Ad Blocking
Keyword Blacklisting Causing A Drop In Publisher’s Ad Revenue
April 4, 2020 3 min read
Keyword blacklisting has been on a rise to hit the publishers harder than ever now. As COVID-19 spreads all over the...
Mehak Chawla in Ad Tech & Ad Ops
Contextual Targeting | The Perfect Match Of Context with Emotions
April 1, 2020 4 min read
Ever since Google announced to go cookie-less by the year 2022, the face of digital advertising is expecting a reboot. Up...