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Reasons Behind The Explosion Of Video Consumption

April 16, 2020 5 min read
explosion Of video consumption

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Reasons Behind The Explosion Of Video Consumption

Reading Time: 5 minutes

What is the most used device of the century? Sans any doubt, it is the mobile phone. And ever since 4G LTE, the bandwidth of mobile phones changed, thereby altering each and every functioning of it. The internet of things has grown at an unprecedented rate and continues to grow. And mobile phones have turned out to be the largest connected devices within recent years. Therefore, the explosion of video consumption on mobile devices does not come as a surprise either.

And it has become the most dominant power on the internet. Videos have started to account for almost 70% of all mobile traffic. The consumption of Television sets has reduced by almost 50% because of the generation of today. Teens nowadays spend 85% more time watching videos via smartphones, making mobile videos a mass consumer phenomenon. 

The Reasons For Explosion Of Video Consumption

  • The accessibility of 4G LTE has brought in a lot of consumers of mobile videos. Before the availability of 4G LTE, not many people had the resources to watch an interrupted video on their mobile phones. But 4G changed everything.
  • The smartphone revolution has accelerated the explosion of video consumption. The smartphone market has matured in almost all countries and the availability of the same is widely spread. You can find smartphones of all types in all price ranges. So more mobile devices mean more consumption of video.
  • The recently designed mobile phones have a bigger screen size, perfectly comfortable for viewing videos. They have a speedier processor now, therefore, consumers get more and more content on the go and on-demand.

The Practice Of Video Content

There has been a considerable increase in the practice of embedding video content on social network platforms as well as web pages. This is a huge factor that is affecting the traffic and consumption growth of videos. LTE services are now available on all mobile phones and at an affordable cost. This has helped in handling high-quality streams in both directions. 

Keeping all of these factors into consideration, videos nowadays are also optimized for mobile. The shift to mobile phones has also changed the way of consumption for videos. Advertisers have taken into consideration the need of the hour. Mobile users have been demanding increased written, audio, video, or multimedia content. So they have inclined towards the mobile arena. 

Mobile users of all ages look for content online now. They head to the online world in the hopes of finding a better experience. And that is exactly what mobile videos are providing. The mobile content is combining new, innovative ways for a better experience. 

How The Generation Of Today Is Affecting Video Consumption

Experts as well as studies have pointed out that every person, from working individuals to kids, consumes video content. The recent explosion of video consumption has a lot to do with the generation of today. The teenagers are actively sharing online content more than ever. This as well as a lot of other factors have affected the consumption of video thereby. 

The video viewing habits of the teens of today are way beyond the traditional habit of television. They are more interested in streaming content on mobile phones. Therefore, teens are the biggest consumers of video on both WiFi as well as mobile data networks. Even though the change in habits and pattern of video viewing is faced by all age groups, the consumption behavior is the most pronounced in the generation of today. 

The young generation spends more time on the screen as compared to their older counterparts. They also stream videos for a longer duration when compared. The convenience of availability of networks everywhere and the portability of the mobile screen are a few major factors that have led to this explosion in consumption. 

Effect Of Social Media 

Social media has seen an immense growth of videos with respect to the content shared and published. And as a matter of fact, people tend to like video content better than the rest of the types. YouTube, Facebook, Snapchat, Twitter, all of these platforms have witnessed growth and change. In fact, studies have shown that a video tweet on twitter has 6 times more chances of being liked and retweeted as compared to a photo tweet. 

Facebook has the largest audience on its platform when compared to any other social media platform. It has more than 2 billion monthly users. This means, more than one-third of the world’s population is watching videos that are posted on Facebook. 

The audience of today is massive as well as diverse. So various content is produced and published or posted every day. So you need to just fit in the viral mold and be creative to be successful. Advertisers are experimenting on a wide range of creative strategies to make sure what kind of videos will work for what brand. 

Concluding Words

Going big in a small amount of time is the main strategy every video of today follows. Advertisers and publishers have made it a point to keep the videos short and to the point. That is why consumers are more and more inclined towards these videos. Because they get the gist of what is being said within a certain amount of time. Videos now know how to hit their target audience and what works for them. 

Get personal and try more and more ideas to see what works and fetches you the best results. Optimize the content of your video so that it does not get lost in the bulk videos that are posted every day. Most videos nowadays are shareable. So they are shared widely and therefore, the views increase at a fast pace. 

People nowadays are open to discoveries. And videos have proved to be the best medium to share discoveries. That is why there has been an explosion in the consumption of videos. Social media platforms are meant to be sharing platforms and mediums. So as long as people are actively using various social media platforms, they will keep sharing videos and the consumption will also keep increasing. Since video communicates more insight, sound as well feeling, than pictures ever will. 

FAQs:

1. How is video content taking over the internet?

Video has become the most dominant power on the internet. Videos have started to account for almost 70% of all mobile traffic. The consumption of Television sets has reduced by almost 50% because of the generation of today. Teens nowadays spend 85% more time watching videos via smartphones, making mobile videos a mass consumer phenomenon.

2. What are the reasons behind the explosion of video consumption?

  • The accessibility of 4G LTE has brought in a lot of consumers of mobile videos.
  • The smartphone revolution has accelerated the explosion of video consumption.
  • The recently designed mobile phones have a bigger screen size, perfectly comfortable for viewing videos.

3. How is today’s generation affecting video consumption?

The video viewing habits of the teens of today are way beyond the traditional habit of television. They are more interested in streaming content on mobile phones. Therefore, teens are the biggest consumers of video on both WiFi as well as mobile data networks.

4. What is the role of social media in video consumption?

Social media has seen an immense growth of videos with respect to the content shared and published. And as a matter of fact, people tend to like video content better than the rest of the types. In fact, studies have shown that a video tweet on twitter has 6 times more chances of being liked and retweeted as compared to a photo tweet.

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