Mehak Chawla in Ad Tech & Ad Ops
What is Ad tech? why you should care? A Guide for Beginners
April 22, 2020 4 min read
Ever since the rise of the digital era, the internet has become a crucial component of our lives. It provides us...
Sumedha in Ad Tech & Ad Ops
Short Yet Sturdy | Is It The Era Of 6 Second Ads?
April 20, 2020 5 min read
Advertisers, tech platforms, media owners, agencies are all looking forward to shorter ad formats nowadays. The era of mobile-first screen has...
Sumedha in Digital Marketing
Leveraging Geo-Targeting As A Marketing Strategy
April 18, 2020 4 min read
Geo-targeting is the process of using the geographical location of a user in order to serve specific content. The geographical location...
Mehak Chawla in Ad Tech & Ad Ops
Re-evaluate Your Video Advertising Strategies Today
April 16, 2020 2 min read
Video advertising varies from one publisher to another. The big premium publishers have completely different requirements when compared to the majority...
Mehak Chawla in Programmatic
Supply Path Optimization: Benefits & Challenges
April 16, 2020 6 min read
Supply Path Optimization is the act of cutting down and reducing bid requests through an algorithm used by the demand-side platform....