June 11, 2020 4 min read
Over the span of a few years, brands have been overly focused on performance marketing. While it is understandable, given that...
June 11, 2020 5 min read
With the global spread of COVID-19 continuing to have a huge impact on our industry, we are undoubtedly living in challenging...
June 9, 2020 5 min read
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...
June 8, 2020 6 min read
Video advertising has evolved into a primary marketing strategy for many businesses. It is one of the most popular ways of...
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...