Shruti Bhatt in Advertisers
Why Brands Must Advertise During A Recession
July 22, 2022 3 min read
When a recession comes, advertising budgets are often the first to be compromised by brands. This seems like an obvious choice...
Shruti Bhatt in Publishers
5 Most Profitable Ad Formats Every Publisher Must Know!
July 13, 2022 4 min read
With more than 5 billion people around the world using the internet, online content consumption has doubled over the years. Information,...
Shruti Bhatt in Advertisers Publishers
Google Topics: How the new google API update works?
July 6, 2022 3 min read
With consumers becoming more aware of how their data is being used by companies, the concern around user data privacy is...
Apurva Rai in Advertisers
Cannes Lions: Prioritizing Audience Attention & Interest in a Cookieless World
June 27, 2022 3 min read
There is such a thing called residual memory, which triggers whenever we come across something we have seen or heard before....
Sakshi Ecavade in Publishers
10+ Tips to Improve Website User Experience with Ads
June 7, 2022 9 min read
Increasing user engagement on a website through advertising is every publisher’s objective. As digital publishers are firm believers of the saying...