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programmatic transparency
Shruti Bhatt in Advertisers Programmatic Publishers

Why Programmatic Transparency Is Crucial For CTV Revenue Growth

October 17, 2022 3 min read

As people’s viewing preferences and obsolete media measurements continue to disrupt television, it's time for advertisers to re-evaluate and come up...

Shruti Bhatt in Advertisers

5 Key Advertising Trends For The Upcoming Quarters

October 10, 2022 4 min read

With new advancements in technology making their way into consumers' lives, advertising trends keep evolving. However, no matter how quickly this...

cookieless future
Shruti Bhatt in Publishers

What The Cookieless Future Means For Publishers

September 12, 2022 4 min read

Publishers have relied on third-party cookies for many years to craft much of the customer's online experience and monetize their content...

ad metrics
Shruti Bhatt in Advertisers

Ad Metrics To Consider When Measuring Campaign Performance

September 5, 2022 4 min read

There is no doubt that digital advertising is necessary for brands to survive and thrive in the continuously changing digital landscape,...

website optimization tips
Shruti Bhatt in Publishers

6 Website Optimization Tips For Publishers To Increase Revenue

August 24, 2022 3 min read

Digital Publishers are constantly looking for methods to increase their website revenue. While most of them believe that driving more website...

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