5 Key Advertising Trends For The Upcoming QuartersReading Time: 4 minutes
With new advancements in technology making their way into consumers’ lives, advertising trends keep evolving. However, no matter how quickly this transition occurs, advertisers must stay updated on all the latest trends to always have an edge over their competition.
The digital landscape is ever-evolving and so is consumer behavior, with their needs and preferences changing continuously. Brands can’t afford to depend on traditional methods but have to follow where the changes in customer behavior lead them to. It takes no time for an unconventional notion to become a norm in this fast-paced industry. Making the best of the ongoing trends and preparing for upcoming ones helps advertisers increase brand awareness and enhance user experience.
Here are the 5 most latest advertising trends that advertisers should leverage in the upcoming months to pave the way for effective advertising in Q4 2022 and Q1 2023.
Major Advertising Trends
1. Artificial Intelligence
As AI continues to determine user behavior and optimize the programmatic space, brands are leveraging it to make data-driven decisions that lead to positive outcomes. AI helps in personalization and improves the contextual relevance of ads. This takes the load off advertisers and lets them focus on strategic and creative aspects of advertising.
In the coming quarters, AI-powered advertising will become even more crucial to digital advertising strategy, improving targeting capabilities and increasing the overall ROI. Even consumers will benefit from AI in the long run as they will get served ads worthy of their attention while making advertisers and publishers use consumer data more responsibly.
2. OTT and CTV Ad Segments
Owing to the many benefits they provide, OTT and CTV advertising are becoming increasingly popular. CTV and OTT ads offer many targeting options that enable advertisers to serve relevant ads to target audiences. This helps them extend the value of their ad campaigns while leveraging various measurement metrics to optimize for better performance. Allowing advertisers to reach consumers who have moved from traditional linear TV to streaming services, CTT and OTV ads drive action through an omnichannel strategy.
Consumers seem to enjoy the convenience and range of choices that streaming adds to their viewing experience. Thus the growth in the streaming ecosystem will continue to make waves for a long time.
3. Virtual Reality Advertisements
The market for virtual reality (VR) is anticipated to increase from USD 7.9 billion in 2018 to USD 44.7 billion by 2024, with a CAGR of 33.47%.
Advertisers are preparing to use VR advertisements to their advantage as they have recognized their potential to provide interactive experiences. With the right strategy and execution, it can help them deepen relationships with their target consumers.
Since VR advertisements allow customers to engage with the products or destinations, they have a higher conversion rate. With VR most likely taking off as an advertising channel in 2023, brands will have the opportunity to enhance the user experience while persuading consumers to use their products or services.
4. Contextual Targeting
Although contextual advertising isn’t new, it will gain much more importance in the cookieless world we are entering. As third-party cookies deplete, advertisers will have to experiment with new ways of effectively serving advertisements while remaining compliant with privacy protection laws like CCPA and GDPR.
Consumers like ad experiences that resonate with their needs and preferences. Contextual targeting allows advertisers to display their ads next to relevant content that consumers are already hooked on. This increases their chances of engaging with the ad content, drawing more clicks and leading to a high CTR.
It’s crucial for brands to adapt to cookieless tracking solutions to keep thriving even after the deprecation of third-party cookies. Therefore, investing in contextual targeting is the best way to prepare for the post-cookie era.
5. Mobile-First Advertising
Consumers are increasingly moving from desktop to mobile. This is why there is an urgent need for advertisers to work on their mobile ad strategies even more strategically.
The total number of mobile users worldwide is expected to reach 7.49 billion by 2025. Thus, focusing on building an effective mobile advertising strategy is necessary to keep generating high engagement in the coming year. When it comes to successful optimization, simply replicating a desktop campaign in a mobile-friendly format is not enough. Advertisers need to curate campaigns designed specifically for mobile devices to reach a wider audience and generate high engagement and ROI.
The potential of digital advertising is immense. There are vast opportunities for advertisers to reach their audiences and maximize the impact of their ad campaigns, though the competition is fierce. To succeed, advertisers must leverage the latest advertising trends and strategies to their benefit.
VDO.AI is a global advertising technology innovator that provides innovative solutions to brands and helps them drive meaningful engagement. The expert team at VDO.AI believes in experimenting with new strategies and utilizing trends to optimize ad campaigns for better results.
Reach us here to increase conversions and boost the ROI of your ad campaigns in the ongoing and upcoming quarters!