CTV Performance Just Got Better with ConversionTV

Run, target and measure TV ads like a performance channel. With VDO.AI, every campaign is tied to meaningful business outcomes.

Reach the Right Households

Audience selection is driven by VDO Intent, identifying the most relevant consumer cohorts.

Measure Outcomes, Not Just Views

Post-exposure activity tracking with pixel-based attribution to confirm visits and conversions.

Optimise CTV like Digital

Automated optimisation adjusts creative delivery based on performance signals & aligns it with campaign objectives.

CTV Advertising That's Built to Outperform

VDO Intent

Reach audiences with higher action-taking plausibility. VDO Intent combines keyword-based targeting, real-time intent signals, your CRM lists and past site visitors data to build segments around purchase potential. Predictive shopping insights help prioritise high-intent audiences, giving your CTV campaigns a stronger chance of driving conversions.

Search, site-visit and CRM signals matched to 2.2M households, then shown your ad on their TV

Confirmed Visits

Know how your CTV ads contribute. Every visit gets traced back to the ad that earned it. A pixel on your site connects each home that saw your ad to what it did next. You get a verified measure of visits, conversions and revenue against the creative that drove them.

Ad airs at 8:42 PM, the same home visits yourbrand.com at 9:05 PM and purchases at 9:11 PM, reported as 214K visits and $1.35M revenue

Estimate Your CTV ROI

See Beyond the View

Measure the actions that follow CTV exposure and understand how your campaigns are performing against their goals.

Track Conversions

Measure post-exposure actions through pixel-based attribution.

See What's Working

Review campaign performance against your objectives.

Improve Delivery

Use performance signals to guide campaign optimisation.

Conversions

12.6K

+24.2% MoM

Performance vs goal

Site visits92%

Conversions78%

Cost per visitOn target

Optimisation

Budget shifted to prime time+18%

Late night pausedPaused

Run It Your Way

Managed service

Prefer a Little More Support?

Get a dedicated client success manager to guide you through campaign setup, creative coordination, media planning and ongoing optimisation.

Self-serve

Prefer to Stay in Control?

Plan, launch and manage your CTV campaigns yourself, with the flexibility to set your campaign goals, manage budgets and optimise performance as you go.

The Impact of Performance-Led CTV

Average ROAS

Higher purchase occasion

Higher carting rate

FAQs

Performance-led CTV advertising combines streaming TV campaign activation with audience targeting, conversion measurement and optimisation towards defined campaign objectives. Measurement and optimisation capabilities depend on the platform and campaign setup.

Conversion tracking uses configured tracking and measurement methods to record eligible activity after ad exposure. The resulting data can help advertisers understand visits and conversion events associated with their campaigns.

Household-level measurement can help connect eligible activity across devices when the identity-resolution approach, available signals and measurement methodology support that connection.

VDO.AI offers automated campaign optimisation. The objectives and campaign variables available for optimisation depend on the platform's supported controls and the campaign configuration.

VDO.AI has third-party data-provider partnerships. The specific integrations, supported data flows and measurement functions should be confirmed with the VDO.AI team.

Campaign performance depends on factors such as the audience, inventory, creative, budget, conversion setup and market conditions. Automated optimisation works towards supported campaign objectives; specific outcomes should not be represented as guaranteed unless a formal performance commitment applies.

Make Room for More Conversions From TV

Discover how Conversion TV can fit into your media plans, with budgets shaped around your goals.

Explore Pricing