Somdatta in Publishers
Demand Path Optimization: Navigating and Evolving the DSP Dynamics
February 6, 2023 4 min read
Demand Path Optimization or DPO is a process that helps publishers to analyze the path advertisers and agencies are taking to...
Ad-Tech
Somdatta in Publishers
AdTech Predictions for 2023: Trends for Publishers to Catch Up
January 16, 2023 4 min read
Things are moving fast in the ad tech industry. While 2022 was seemingly a good year for the industry, 2023 looks...
Shruti Bhatt in Advertisers
CTV Advertising Will Become Mainstream In 2023
November 21, 2022 4 min read
With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...
Sakshi Ecavade in Ad Tech & Ad Ops
IAB Video Ad Standards: A Comprehensive Guide
May 3, 2022 7 min read
Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...
Ayushi in Ad Tech & Ad Ops Publishers Revenue Optimization
2022 Predictions: What Can Publishers Expect?
December 2, 2021 3 min read
Never before has the marketing and ad-tech industry witnessed change in consumer behavior and revamped advertising strategies as it has in...