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Harshita Mittal in Ad Tech & Ad Ops Publishers Revenue Optimization

Boost Your Website’s Revenue with Expert Ad Placement Strategies!

August 24, 2023 6 min read

According to Statista, the global advertising industry expects to grow by about 6 percent to a record-high 856 billion U.S. dollars...

Shining Bright This Festive Season
Apoorva Saigal in Advertisers

Shining Bright This Festive Season: Strategies to Make Your Brand Stand Out

August 14, 2023 3 min read

The festive season in India brings a wave of joy, celebrations, traditions, and, of course, shopping! From Independence Day kicking things...

Apoorva Saigal in App Monetization Revenue Optimization

App Revenue Maximization: Leveraging GAM, AppLovin MAX, and Unity Mediation

July 18, 2023 3 min read

In the highly competitive world of mobile app monetization, finding the right strategies to optimize app revenue is crucial for app...

How digital ads can upscale in-store traffic
Reshal Tripathi in Advertisers

Offline-Online Integration: An Untapped Opportunity For Retailers

June 23, 2023 4 min read

If you are still uncertain whether you are doing the right thing by not integrating your brick-and-mortar store with your e-commerce...

Himanshi Talwar in Advertisers Publishers

The Evolving UK Advertising Landscape: Growth, Trends, and Opportunities for Advertisers & Publishers

June 9, 2023 3 min read

In today's competitive business world, advertising is crucial for the growth and success of any company. And, the United Kingdom offers...

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