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Apoorva Saigal in Publishers

Embracing or Resisting the IAB Tech Lab Guidelines – What Publishers Need to Decide

March 28, 2024 3 min read

In August 2022, IAB Tech Lab introduced new ad format guidelines for CTV and Digital Video, which revised the definition of...

Understanding Google's Recent Core Updates And Spam Policies
Jaanvi Arora in Publishers

Navigating Google’s New Core Updates And Spam Policies

March 13, 2024 3 min read

Gather around, publishers! Google has just unveiled some major updates that are bound to shake things up in the digital landscape....

Geolocation Ad Shaping A New Horizon In The Ad Landscape
Jaanvi Arora in Advertisers Advertisers

Geolocation Advertising: Shaping A New Horizon In The Ad Landscape

January 15, 2024 4 min read

Step into the era where a message isn't just heard; it's experienced. Geolocation has emerged as a transformative force, revolutionizing the...

Publishers embracing new revenue streams
Jaanvi Arora in Publishers Revenue Optimization

Publisher Outlook 2024: Embracing Diverse Revenue Streams Beyond Subscriptions

January 10, 2024 3 min read

As we step into 2024, we are witnessing a significant shift in the strategies employed by publishers to sustain and grow...

Karishma Rai in Advertisers

Navigating the Future: Innovative Strategies for Brand Success in 2024

January 4, 2024 4 min read

As we enter 2024, the digital advertising landscape continues to evolve at a rapid pace. For brands looking to connect with...

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