Mehak Chawla in Digital Marketing
The New Media Landscape | Essential Tips To Navigate In 2020
June 11, 2020 5 min read
With the global spread of COVID-19 continuing to have a huge impact on our industry, we are undoubtedly living in challenging...
Mehak Chawla in Digital Marketing
Alternative To Third Party Cookies: Google’s Privacy Sandbox
June 9, 2020 5 min read
As the uproar perseveres in the wake of Google's decision to kill third-party cookies, the industry slowly copes to recover from...
Mehak Chawla in Digital Marketing
Customer Experience: Key To Streaming Video Advertising
June 8, 2020 6 min read
Video advertising has evolved into a primary marketing strategy for many businesses. It is one of the most popular ways of...
Mehak Chawla in Programmatic
What is Programmatic Advertising: A Detailed Guide for Beginners
June 8, 2020 5 min read
Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go...
Sumedha in Ad Tech & Ad Ops
What is an ad tag? How do they Work? The Definitive Guide
June 3, 2020 3 min read
As trivial and minimalist the Ad tags look from the outside, the more important they are from the inside. These little...