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IAV Video Ad Standards
Sakshi Ecavade in Ad Tech & Ad Ops

IAB Video Ad Standards: A Comprehensive Guide

May 3, 2022 7 min read

Digital video is exploding in popularity. The convergence of technology advancements and consumer behavior adjustments has resulted in the present video...

In Game Advertising: The Next Best Strategy For Advertisers
Sakshi Ecavade in Advertisers

In-Game Advertising: The Next Best Strategy for Advertisers!

April 27, 2022 6 min read

Whenever an ad campaign runs on CTV, gaming console, or any other platform, the major motive of the advertisers is to...

CTV Advertisers | VDO.AI
Sakshi Ecavade in Ad Tech & Ad Ops Advertisers Advertisers CTV and OTT Digital Marketing Video Ads

How CTV Advertisers Enhance User Engagement Using QR Codes?

April 18, 2022 6 min read

This year’s Super Bowl was a gamechanger for several marketers. An unexpected appearance of a QR code on the TV screens...

AdTech Insider with Zoheb from India Today
Apoorva Saigal in AdTech Insider

AdTech Insider with Zoheb from India Today

April 13, 2022 3 min read

Since the onset of the pandemic in 2020, the market has been diversifying and expanding rapidly with respect to AdTech. There...

AdTech Insider with Pankaj Pathak from HT Digital
Apoorva Saigal in AdTech Insider

AdTech Insider with Pankaj from HT Digital

April 6, 2022 3 min read

The scramble of programmatic advertising and the cookieless future has led to increased technical complexities in the ad tech industry. To...

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