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Highlighting strategies for publishers to maximize revenue through contextual targeting, advanced ad formats, and strategic partnerships.
Shagun Gupta in Publishers Revenue Optimization

2025: The Year of Publisher Profitability – Seize The First Mover’s Advantage

January 23, 2025 3 min read

The digital advertising landscape is evolving rapidly, and 2025 promises to be a transformative year for publishers. With native and video...

Vartika Manchanda in Advertisers

The Matters of Marketing: Decoding the Forces Redefining Marketing in 2025

January 23, 2025 3 min read

As we step into 2025, the world of marketing is undergoing seismic shifts. From the rise of intentional consumers to the...

Maximizing ad revenue in Q1 2025
Harshita Mittal in Publishers Revenue Optimization

Maximizing Q1 Ad Revenue: Proven Strategies for a Strong Start of 2025

January 10, 2025 4 min read

The start of a new year brings a wave of fresh opportunities for publishers to optimize their ad revenue and set...

Harshita Mittal in Advertisers

The Indian Wedding Boom: A Mandap of Endless Possibilities

November 28, 2024 3 min read

The Indian wedding season is a kaleidoscope of colors and a symphony of sounds. It’s not merely an event but an...

Marketing and Campaign Planning Calendar 2025 - US
Harshita Mittal in Advertisers

Marketing and Campaign Planning Calendar 2025 – US

November 26, 2024 < 1 min read

As we gear up for an exciting year ahead, one of the most valuable tools for marketers is here: VDO.AI’s Marketing...

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