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Trends in Video Advertising
Somdatta in Advertisers

Emerging Video Advertising Trends in 2023

January 4, 2023 4 min read

Video advertising is one of the most preferred ways of promoting a brand today, and it is not going to change...

Shruti Bhatt in Advertisers Publishers

Driving Ad-Supported Video Streaming Growth With Engaging Ad Experiences

November 28, 2022 4 min read

Owing to economic uncertainty and subscription slowdowns, media owners who offer a pure subscription model are shifting to ad-supported video streaming...

CTV advertising
Shruti Bhatt in Advertisers

CTV Advertising Will Become Mainstream In 2023

November 21, 2022 4 min read

With giant streaming platforms embracing ads, CTV landscape is becoming advertiser-friendly, making it convenient for advertisers to connect with audiences with...

advertising budgets
Shruti Bhatt in Publishers

How Publishers Can Leverage In-Quarter Advertising Budgets

November 14, 2022 4 min read

Advertising budgets are at their highest in the fourth quarter and bring lucrative opportunities for publishers to earn significant revenue. Advertisers...

in-app ads
Shruti Bhatt in Publishers

Why In-App Ads Are Vital To Boost App Developers’ Revenue

November 7, 2022 4 min read

As per a study, publishers will be able to tap into a fast-growing revenue stream by leveraging in-app ads as a...

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