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Harshita Mittal in Publishers Revenue Optimization

Ad Mediation: A Guide for Publishers to Optimize Revenue

June 8, 2023 3 min read

Publishers in the current app development landscape encounter a multitude of challenges. These include optimizing user experience, achieving revenue goals, and...

Himanshi Talwar in Publishers

Identity Resolution: Empowering Publishers for Profitable Growth & Seamless Experiences

June 6, 2023 3 min read

Publishers face challenges in identifying their audiences and monetizing their content effectively. They also face challenges in adapting to changing privacy...

Navigating the Future of AdTech in Korea: Insights with Sungkwon, Korea Sales Director at VDO.AI
Apoorva Saigal in Advertisers

Navigating the Future of AdTech in Korea: Insights with Sungkwon, Korea Sales Director at VDO.AI

May 26, 2023 3 min read

South Korea is a rapidly growing market, and one industry that has seen significant growth in recent years is the advertising...

Mastering Video Advertising: Best Practices & Strategy
Apoorva Saigal in Video Ads

Mastering Video Advertising: Best Practices & Strategy

May 23, 2023 3 min read

Video advertising has gained immense popularity in recent times because everyone's always on the go and looking for quick and easy...

Apoorva Saigal in Advertisers

Digital Streaming Takes Center Stage: The Intersection of Digital and TV

May 23, 2023 3 min read

Today, streaming has changed how we consume media. With the rise of streaming services, television, and digital entertainment have come together...

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