CTV and OTT

Connected TV- Transforming Data-Driven Advertising

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Ayushi in Ad Tech & Ad Ops Advertisers CTV and OTT Decoding Advertising Digital Marketing

Connected TV- Transforming Data-Driven Advertising

October 11, 2021 3 min read

With the emergence of various digital modes of advertising like CTV and OTT advertising, traditional advertising is lagging behind. As innovation...

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Ayushi in CTV and OTT Digital Marketing Publishers

207% Rise in CTV Impressions – Innovid Report’21

October 1, 2021 4 min read

Pandemic has brought a dramatic change in the advertising strategy of various brands. During the past year, brands noticed a massive...