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The Role of Digital Advertising In Driving In-Store Traffic

With 82% of consumer buying decisions made in store and 90% of consumers reading online reviews before making a purchase, the importance of both offline and online mediums in shaping the consumer decision-making process is pretty evident.

  • Understanding Offline - Online Integration

    Offline-online integration means seamless integration of a business’s offline and online operations to deliver a consistent and holistic customer experience across various touchpoints.

    By effectively integrating these channels, businesses can leverage the strengths of both online and offline interactions, creating synergies that enhance customer engagement, increase sales, and drive overall business growth.

View the full study to learn how digital advertising can drive in-store traffic and understand the true impact of cross-channel advertising via VDO.AI’s footfall attribution partners, Cuebiq and PlaceiQ.

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