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Verizon

Verizon Leverages Effective Video Advertising To Raise Brand Awareness And Acquire Potential Customers

Campaign Overview

Verizon aimed to drive brand awareness, build trust and outperform its competition, while being able to serve the right ad at the right time. Through VDO.AI's online video advertising, the brand foresaw to uncover new audiences, while targeting Afro-American audiences and maximize engagement.

Verizon Leverages Effective Video Advertising To Raise Brand Awareness And Acquire Potential Customers

Campaign Details

VDO.AI leveraged its high-impact AI video technology to allow personalization at scale. The high-affinity segmentation of audiences ensured high viewability of the ad across multiple screens and amplified meaningful reach.

With the help of audience mapping strategies and action-driven creatives, the campaign specialists at VDO.AI magnified and delivered unique consumer experiences.

Aimed to turn awareness into conversion, the campaign performed exceptionally well and recorded high engagement rates throughout the flight dates. We paired our deliverables with granular campaign reports and a 24/7 managed campaign specialist team which further contributed to the success of the campaign.

Results

  • 83% Higher than the industry average of 70%)
    VCR
  • 15.91 Sec
    Average time spent on desktop & mobile
  • >2M
    Total Users Reached