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Usha Water Heater
USHA Brought Real-Time Relevance to Water Heater Advertising with VDO.AI
Campaign Overview
USHA partnered with VDO.AI to transform display advertising into an interactive product discovery experience for its water heater portfolio. Combining Quick Frame Display with a weather-triggered dynamic creative, the campaign brought product exploration and real-time temperature relevance into the ad experience, helping USHA connect with consumers during the peak winter demand period.
Challenges Faced by Usha
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Capturing Demand During a Compressed Purchase Window
Water heater purchases are highly reactive, with the journey from awareness to purchase becoming significantly shorter as winter sets in.
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Creating More Engaging Product Experiences
Standard display formats offered visibility while giving consumers limited opportunity to explore product features or engage with the brand.
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Reaching Consumers at the Moment of Need
USHA needed to capture attention when cold weather increased the immediate relevance of water heaters, making timing and contextual relevance critical.
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Reaching Active Household Decision-Makers
The campaign focused on urban homeowners aged 25–50 across 30+ winter-prone cities, with an emphasis on household decision-makers.
How VDO.AI Powered Usha's Campaign
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Quick Frame Display
Turned display space into an interactive product showcase with a swipeable multi-panel carousel.
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Weather-Triggered Dynamic Creative
Created a dynamic water heater experience that adapted copy and visuals using live temperature data and geo-location, making the message relevant.
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Direct-to-Purchase Journey
Integrated commerce pathways and direct CTAs within the ad experience, allowing users to explore products and move towards purchase.
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Premium Contextual Environments
Delivered the campaign across premium editorial environments through a mobile-first strategy, reaching audiences in high-attention, content-led contexts.
Results
Display
- 0.59%CTR
