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Usha
Usha Sewing Machines Simplified Industrial Machine Discovery Through Interactive OLV & Rich Media Innovations
Campaign Overview
To showcase its industrial sewing machine portfolio, Usha Sewing Machines partnered with VDO.AI to activate a multi-format campaign across Online Video and Interactive Display. Combining product-led video storytelling, personalised messaging and interactive catalogue experiences, the campaign helped different buyer personas explore relevant machine solutions while strengthening product consideration.
How VDO.AI Powered Usha's Campaign
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Interactive OLV Experience
Deployed engaging Online Video creatives that demonstrated machine capabilities through immersive product storytelling, helping buyers better understand key features and applications.
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Persona-Led Storytelling
Delivered tailored messaging across different audience segments, presenting relevant communication based on specific industrial buyer personas to improve message relevance and engagement.
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Interactive Product Catalogue
The campaign introduced a swipeable catalogue format that showcased multiple industrial machines within a single interactive experience, enabling users to browse the product portfolio without leaving the ad.
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Continuous Campaign Optimisation
Campaign delivery was optimised across relevant audience cohorts, serving personalised messaging and product experiences based on viewer segments while continuously refining delivery for stronger visibility and engagement.
Results
Display
- 0.46%CTR
OLV
- 74.46%VCR
- 2.51%CTR
