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Toyota
Toyota Hyryder Delivered an Omnichannel Car Discovery Experience Across CTV, OLV & Display
Campaign Overview
To launch the Urban Cruiser Hyryder, Toyota collaborated with VDO.AI to implement a full-funnel omnichannel campaign. Utilizing a range of interactive ad innovations and motion-led rich media, the campaign effectively combined immersive storytelling with product exploration and consumer engagement. This approach created a cohesive vehicle discovery experience across all screens.
How VDO.AI Powered Toyota’s Campaign
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CTV Innovation
Activated Animated CTV Wrapper and Map Locator CTV Wrapper to deliver immersive brand storytelling while enabling viewers to instantly locate their nearest Toyota showroom through an integrated QR-enabled map experience.
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Interactive OLV
Introduced Choice-Based OLV and Interactive Carousel OLV, allowing viewers to personalise their viewing journey and explore multiple vehicle features within the ad experience.
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Immersive Display Experience
Extended engagement through Quick Frame Display and 3D Wobble, combining motion-led rich media, gesture-driven interactions and seamless brand-site redirection to drive deeper product discovery.
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Cross-Screen Audience Strategy
Activated affinity-led audience targeting across premium CTV, OLV and Display inventory, ensuring the Hyryder reached high-intent automotive audiences in brand-safe environments.
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Continuous Campaign Optimisation
Optimised audience delivery and creative performance in real time to maximise visibility, engagement and interaction quality throughout the campaign.
Results
CTV
- 94.98% (Surpassing the 85% industry benchmark)VCR
Display
- 0.83% (Surpassing the 0.2% industry benchmark)CTR
OLV
- 0.76% (Surpassing the 0.1% industry benchmark)CTR
