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Tissot
Tissot Built Product Recall for Its NBA Supersport Special Edition with VDO.AI
Campaign Overview
To build awareness and recall for the NBA Supersport Special Edition through an Advanced Shoppable OLV campaign across premium sports and editorial environments. By combining uninterrupted video storytelling with a dynamic product showcase and an embedded discovery-to-action pathway, the campaign created a high-attention product experience designed to build familiarity among affluent sports enthusiasts ahead of the NBA season.
Challenges Faced by Tissot
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Building Recall Within a Limited Launch Window
As a limited-edition product, the NBA Supersport Special Edition had a short window to establish awareness and familiarity before attention shifted elsewhere.
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Communicating Premium Product Detail
Craftsmanship and exclusivity play an important role in premium watch consideration. Tissot needed an experience that could showcase these product details effectively.
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Reaching the Right Audience at Scale
The campaign needed to build familiarity among urban affluent consumers aged 25–44, sports enthusiasts and NBA followers who were digitally active and mobile-first.
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Turning Visibility into Product Discovery
Tissot needed to create a deeper path from seeing the watch to discovering the product and taking the next step, helping move the limited-edition launch towards consideration.
How VDO.AI Powered Tissot's Campaign
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Advanced Shoppable OLV
Combined uninterrupted video playback with a dynamic product showcase, keeping the NBA Supersport Special Edition visible throughout the experience.
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Product Discovery & Action
Integrated an embedded action pathway that allowed viewers to explore the product and move beyond the initial video experience.
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Premium Sports Environments
Placed Tissot across premium editorial and sports-led environments, reaching audiences in high-attention moments around the NBA conversation.
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Mobile-First Delivery
Extended product visibility across marquee publisher environments through a mobile-first campaign strategy.
Results
OLV
- 61.12%VCR
- 0.47%CTR
