Renault, the French automobile manufacturer wanted to build upon brand awareness and create buzz for their latest launches, Kiger and Triber to reach their target audience and maximize clicks through Instream Video (OLV) and CTV campaigns.
In order to successfully target the right audience and accomplish Renault's goal, VDO.AI leveraged CTV and Instream Video solutions - Mobile & Desktop. VDO.AI's expert audience mapping strategies tracked Renault's prospective audience and segmented it into groups based on different criteria such as demographics, interest etc. Since the aim was to increase brand awareness, the campaign was built keeping in mind the end result of higher views, impressions, and increased CTR.
Using VDO.AI's funnel-tailored solutions and superior targeting capabilities, Renault's ad ran on targeted CTV's and websites. Top publishers like Voot, MX Player, Zee TV etc were seen displaying the ad and recording higher impressions and maximum CTRs.