- Advertiser Suite
- Publisher Suite
- Growth Suite
Milton
Driving Regional Relevance Through Multilingual DCO & 3D Wobble Innovation
Campaign Overview
Milton collaborated with VDO.AI to enhance regional engagement through its Multilingual DCO Wrapper and 3D Wobble Display formats. This partnership merged real-time vernacular creative adaptation with immersive rich media experiences, resulting in highly relevant brand interactions across premium CTV and display environments. By integrating audience intelligence with hyperlocal targeting, the campaign effectively delivered relevant messaging to key regional markets with enhanced precision.
How VDO.AI Powered Milton's Campaign
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Multilingual DCO Wrapper
Optimized VDO.AI's DCO to deliver real-time vernacular creative adaptations, ensuring personalised and locally relevant brand experiences.
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3D Wobble Display
Deployed VDO.AI's 3D Wobble rich media format to create immersive, attention-grabbing creatives that enhanced engagement and brand recall.
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Cross-Screen Premium Delivery
Executed the campaign across JioHotstar and premium publishers including News18, Hindustan Times, Aaj Tak, ABP Live, NDTV, GoodReturns, ensuring high-quality visibility across screens.
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Real-Time Campaign Optimisation
Continuously optimised audience delivery and campaign performance through real-time performance intelligence, maximising visibility, impression quality and sustained engagement throughout the campaign.
Results
CTV
- 97.31% (Surpassing the 85% industry benchmark)VCR
Display
- 0.74% (Surpassing the 0.20% industry benchmark)CTR
