Mercedes

Mercedes-Benz Builds Anticipation for the V-Class Launch with VDO.AI

Driving High-Impact Visibility Ahead of Launch

To build intrigue around the all-new V-Class Extra LWB launch, Mercedes-Benz partnered with VDO.AI to deliver a high-impact digital experience. Using an interactive 3D wobble ad format, the campaign captured attention through multi-dimensional storytelling, driving engagement across premium publishers and key metro audiences during the pre-launch phase.

How VDO.AI Powered the Launch Impact

Interactive 3D Wobble Creative

The campaign utilised a dynamic 3D wobble format, allowing users to engage with the creative through subtle motion, making the ad experience visually striking and memorable.
Real-Time Countdown-Led Anticipation Building

An adaptive countdown timer, personalised for each user, heightened urgency and kept audiences engaged as the unveiling approached.
Premium Publisher Integration

The campaign was delivered across a curated mix of high-quality platforms including Aaj Tak, NDTV, Cricbuzz, Moneycontrol, ABP Live, India Today, The Hindu, Times of India and leading auto platforms like CarDekho, ZigWheels, CarTrade and DriveSpark, ensuring strong contextual relevance and brand-safe environments.
Pan-India Metro Targeting

Strategic geo-targeting across key cities such as Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad and Kolkata enabled Mercedes-Benz to reach affluent, high-intent audiences at scale.